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B&T > Media > Huckleberry Agency Takes on Full Service Duties For Funtastic
Media

Huckleberry Agency Takes on Full Service Duties For Funtastic

Sarah Bamford
Published on: 18th August 2014 at 11:33 AM
Sarah Bamford
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2 Min Read
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Huckleberry Agency has picked up the creative and digital work for all of Funtastic’s brands in Australia.

The appointment means Huckleberry becomes its full service agency in an extension of its existing remit managing media for the toy, sporting, homewares and confectionary distributor.

Huckleberry won the creative side of the Funtastic business, leveraging a long-standing and strong relationship with the media side of the agency to become a one-stop shop for their client.

Michael Harris, head of marketing at Funtastic said, “Huckleberry has demonstrated an in depth understanding of the category, our product portfolio and the unique intricacies of marketing to kids during the time we have worked with them as our media agency.  We really look forward to seeing the benefit of going to one place for our media, creative and digital and are confident that Huckleberry is the right partner to plan and implement against our bought, earned and owned channels.

“Huckleberry has great strategic capability, communications excellence and we trust them with our communications needs.  They have a dedicated and hands-on senior team who have always delivered above our expectations.”

Huckleberry managing director Melissa Roberts said, “Funtastic has been a valued client of our group for over 10 years, so this win is a milestone for our agency, and a great nod to the strength of our relationship.  Picking up the creative work for Funtastic shows that our new agency model is providing a strong benefit to our clients.”

Funtastic becomes Huckleberry’s largest full service account and the agency will work across and within the key categories of boys, girls, infant, arts & crafts, and FMCG in Funtastic’s domestic and international teams.

Image via Pillow Pets Facebook page.

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TAGGED: 2014 Cannes Lions, appointment, Instagram ads, Music Streaming, Play School
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By Sarah Bamford
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As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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