Huckleberry Agency Takes on Full Service Duties For Funtastic

Huckleberry Agency Takes on Full Service Duties For Funtastic
SHARE
THIS



Huckleberry Agency has picked up the creative and digital work for all of Funtastic’s brands in Australia.

The appointment means Huckleberry becomes its full service agency in an extension of its existing remit managing media for the toy, sporting, homewares and confectionary distributor.

Huckleberry won the creative side of the Funtastic business, leveraging a long-standing and strong relationship with the media side of the agency to become a one-stop shop for their client.

Michael Harris, head of marketing at Funtastic said, “Huckleberry has demonstrated an in depth understanding of the category, our product portfolio and the unique intricacies of marketing to kids during the time we have worked with them as our media agency.  We really look forward to seeing the benefit of going to one place for our media, creative and digital and are confident that Huckleberry is the right partner to plan and implement against our bought, earned and owned channels.

“Huckleberry has great strategic capability, communications excellence and we trust them with our communications needs.  They have a dedicated and hands-on senior team who have always delivered above our expectations.”

Huckleberry managing director Melissa Roberts said, “Funtastic has been a valued client of our group for over 10 years, so this win is a milestone for our agency, and a great nod to the strength of our relationship.  Picking up the creative work for Funtastic shows that our new agency model is providing a strong benefit to our clients.”

Funtastic becomes Huckleberry’s largest full service account and the agency will work across and within the key categories of boys, girls, infant, arts & crafts, and FMCG in Funtastic’s domestic and international teams.

Image via Pillow Pets Facebook page.

Please login with linkedin to comment

2014 Cannes Lions Activate Media appointment Instagram ads Music Streaming Play School

Latest News

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

The headset on tablet for metaverse  or technology concept 3d rendering
  • Technology

Wunderman Thompson Releases Adland’s Roadmap For The Metaverse

Wunderman Thompson Intelligence has this week published “Into the Metaverse”—a new report covering everything brand owners and their agencies need to know about this new paradigm, from what the metaverse is to its meaning for brands. Interest in the metaverse—a term first coined in Neal Stephenson’s 1992 novel Snow Crash, then closely associated with gaming, meaning […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
  • Marketing
  • Technology

Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult

Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]