HTC Launches ‘One Day’ Campaign With The Help Of Hamish & Andy

HTC Launches ‘One Day’ Campaign With The Help Of Hamish & Andy

Mobile company HTC has launched a new marketing campaign dedicated to inspiring Australians to pursue their ‘One Day I Will’ dreams and life goals.

With a focus on enabling people to get more from every day, HTC OneDay aims to help more Australians realise their goals. By registering at, people can share their ‘One Day’ goals and go into the draw to win weekly prizes, with the major winner receiving $25,000 to help realise their ‘One Day I will’ dream.

HTC Australia and New Zealand country manager Ben Hodgson said the campaign reflects HTCs vision to enable brilliance with its customers. “We feel that ‘One Day I Will’ taps into an existing movement, helping people set and achieve goals and lead a brilliant life. And we are excited about the prospect of uncovering some inspiring and spectacular stories of everyday people doing extraordinary things.”


Comedy duo and hosts of Hamish & Andy’s Afternoon Drive Show, Hamish Blake and Andy Lee, are also throwing their support behind the campaign by launching a very special on air radio campaign today reflecting one of their own ‘One Day I Will’ passions.

The partnership will see Hamish and Andy achieve one of their life passions, set to encourage people to make their lives brilliant and, of course, have fun. Having made a career of getting the most out of each day, the reveal will set the tone for the rest of the HTC One Day campaign.

In addition, HTC will also help founder and bucket list chaser Sebastian Terry reach one of his goals – to raise $100,000 for the Make-a-Wish Foundation – by making a $10,000 donation. Terry’s ‘One Day’ dreams have seen him do everything from acting in a Bollywood film, to skydiving naked, to helping a quadriplegic man complete a half marathon.

“The ‘One Day I Will’ concept appeals so much to me as it’s exactly how I live my life now,” said Terry. “I believe as individuals we have a responsibility to create a brilliant and meaningful life for ourselves and others, something HTC and ‘One Day I Will’ is making a reality.”

Hodgson added he is proud to be supporting Terry in reaching his One Day goal for the Make-A-Wish Foundation, while equally thrilled to be working closely with Hamish and Andy to deliver the ‘One Day I Will’ message and inspiration to the public.

Anyone can pledge their ‘One Day I Will’ goals at until October 30. All that is required is to register your details, putting you in the running to win weekly prizes, including the globally acclaimed HTC One M9, revolutionary HTC RE camera and Red Balloon vouchers. The major prize is $25,000 set to help the winner realise their One Day I will goal.

Please login with linkedin to comment

omnicon media group penso

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]