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B&T > Media > HSPR Offers PRIA Accredited Diploma In PR
Media

HSPR Offers PRIA Accredited Diploma In PR

Neil OSullivan MPRIA 2
Published on: 8th October 2015 at 8:44 AM
Neil OSullivan MPRIA 2
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The Public Relations Institute of Australia (PRIA) has announced a first: the Hausmann School of Public Relations (HSPR) has been successful in seeking accreditation. It is the first time that PRIA has recognised a vocational program under its stringent accreditation scheme.

The HSPR offering is a Diploma of Business – offered both on-site and online – that predominantly comprises PR units of competence and is delivered in the highly evolved public relations environment of the Hausmann Group, one of the country’s leading PR agencies.

“HSPR is delighted to receive recognition from the PRIA,” said CEO and founder Judi Hausmann.

We have worked hard for two years to bring this specialised training to market. Accreditation with Australia’s peak body for communication management is a great distinction.

HSPR’s unique offering derives from our own deep expertise coupled with extensive consultation with our fellow practitioners and a keen interest in best practice vocational training. This diploma is one of several products we are developing to support future practitioners in their career success,” said Hausmann.

The Public Relations Institute has accredited university degrees since 1991, and has only recently opened its doors to private education providers and the post-secondary sector. “Public Relations is a swiftly evolving profession that requires an ever-broadening skillset. Vocational providers are in a good position to help develop entry level practical skills,” commented Julian Kenny, national education manager at PRIA.

Educational institutions have to present a PR-rich curriculum and staff who are experienced and well-qualified to qualify for accreditation. Thirty degrees in fifteen universities already offer PRIA accredited degrees. The addition of diplomas is intended to complement rather than replace or compete with tertiary programs.

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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