Hotwire Launches In Latin America Via Exclusive Partnership With VIANEWS

(iStockphoto)
MUT-LATAM-071416-iStock
Rio de Janeiro, Brazil - June 6th, 2013: Aerial view from a helicopter of the city of Rio de Janeiro with the Corcovado mountain and the statue of Christ the Redeemer with Sugarloaf mountain in the background.
SHARE
THIS



Hotwire PR, the global PR and communications consultancy, today announces its entry into the Latin America market through an exclusive co-branded partnership with São Paulo based integrated comms agency VIANEWS.

The partnership reflects Hotwire’s business strategy to further expand into new geographical markets and follows on from similar partnerships established in the past twelve months in the Middle East (Active) and the Netherlands (Yellow Communications).

Headquartered in São Paulo, Brazil, VIANEWS is independently owned and recognised as one of the region’s leading communications consultancies specialising in the technology sector. It has been in business for 30 years, providing services to over 500 global and local companies.

The agency expanded through partnerships across Latin America 16 years ago and now serves clients in Brazil, Mexico, Chile, Argentina, Colombia and Peru, combining global standards of services with highly localized expertise. The firm has partnered with Hotwire on an informal non-exclusive basis since 2011, representing joint clients that have included Rakuten, BMC, Intralinks and LogMeIn.

The exclusive co-branded agreement will bring together VIANEWS’ network of agencies in Latin America with Hotwire’s existing international footprint of wholly owned offices, exclusive co-branded partners and affiliates in more than 22 countries worldwide. Combined, the Hotwire global network now provides clients with communications expertise in every major economic region worldwide and is seeking to become a true alternative to the major owned networks.

According to Andy West, group chief development office at Hotwire, the move into Latin America with VIANEWS reflects the firm’s ambitions to provide an alternative to the establish PR world order: “We have clients looking for something different when buying international communications support. They have been burnt by the large networks but still require consistency, sector knowledge, coordination and team collaboration. Our partnership with VIANEWS over the past five years has shown that we can deliver this in Brazil and the wider Latin American market so we’re delighted to bring VIANEWS´ team more closely into the Hotwire family.”

The partnership will see VIANEWS add the Hotwire logo to its existing brand identity and will significantly deepen the operational relationship between the two companies. The partnership gives VIANEWS access to Hotwire’s global sales, marketing and HR resources while Hotwire will benefit from VIANEWS’ deep experience and network across Latin America. Both companies will work together not just on supporting existing clients but on targeted business development across the region.

Pedro Cadina, founder and managing director of VIANEWS said: “We started working closely with Hotwire in 2011 and very quickly realised that we share similar values and a common approach to the work we do. We’ve seen tremendous value from our affiliation with Hotwire in recent years in terms of new business and knowledge sharing, so it is a natural next step to move even closer to the business. We’re looking forward to being part of the Hotwire family and to sharing knowledge, ideas, client contacts and staff over the coming years.”

Brendon Craigie, Group CEO at Hotwire added: “We are building a true alternative to the established global PR order. In today’s global interconnected economy it is vital we can support our clients where ever their business growth takes them.  We are passionate about working with partners to build the very best global communications network of likeminded service providers we can for our clients. Deepening our relationship with great partners such as VIANEWS represents significant step forward in realising this ambition.”

Please login with linkedin to comment

hotwire pr VIANEWS

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]