Hotels.com Books Grey Group Singapore As Its Creative Agency

Hotels.com Books Grey Group Singapore As Its Creative Agency

Hotels.com, online accommodation booking website, has appointed Grey Group Singapore as the new creative agency to oversee its account for the Asia-Pacific region.

Hotels.com is part of Expedia Inc, the parent company to a global portfolio of leading consumer travel brands and one of the largest online travel companies in the world. Currently, the brand is one of the leading online providers of hotel accommodation, offering booking services across international chains, all-inclusive resorts, bed & breakfasts and local favourites.

Grey Group Singapore will build on the existing brand equity and continue to establish the Hotels.com brand in the region. The partnership will see the agency handling TV, digital and social media campaigns across six key markets – Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand. The account will encompass brand planning & strategy, creative design as well as development of a full-scale brand campaign to fuel business growth for the Hotels.com brand in Asia Pacific.

“Hotels.com is a popular online brand with one of the widest selections of accommodation on the net. We are thrilled to be given this opportunity to partner with them and to work closely with the brand to enable consumers to find the perfect stay for their selected destination,” said Subbaraju Alluri, area director and CEO, Grey Group Singapore & GREYnJ United.

Abhiram Chowdhry, vice president and managing director APAC for the Hotels.com brand said: “Grey Group Singapore demonstrated great understanding of our business  during the pitch process. We are excited by their innovative ideas and believe this long-term partnership will lead to some great results for our brand and business. We can’t wait to see the ideas come to life.”




Please login with linkedin to comment

annick perrin squirt

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]