Books Grey Group Singapore As Its Creative Agency Books Grey Group Singapore As Its Creative Agency
THIS, online accommodation booking website, has appointed Grey Group Singapore as the new creative agency to oversee its account for the Asia-Pacific region. is part of Expedia Inc, the parent company to a global portfolio of leading consumer travel brands and one of the largest online travel companies in the world. Currently, the brand is one of the leading online providers of hotel accommodation, offering booking services across international chains, all-inclusive resorts, bed & breakfasts and local favourites.

Grey Group Singapore will build on the existing brand equity and continue to establish the brand in the region. The partnership will see the agency handling TV, digital and social media campaigns across six key markets – Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand. The account will encompass brand planning & strategy, creative design as well as development of a full-scale brand campaign to fuel business growth for the brand in Asia Pacific.

“ is a popular online brand with one of the widest selections of accommodation on the net. We are thrilled to be given this opportunity to partner with them and to work closely with the brand to enable consumers to find the perfect stay for their selected destination,” said Subbaraju Alluri, area director and CEO, Grey Group Singapore & GREYnJ United.

Abhiram Chowdhry, vice president and managing director APAC for the brand said: “Grey Group Singapore demonstrated great understanding of our business  during the pitch process. We are excited by their innovative ideas and believe this long-term partnership will lead to some great results for our brand and business. We can’t wait to see the ideas come to life.”

Please login with linkedin to comment

annick perrin squirt

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]