Creative agency Host/Havas has won Grand Prix of the Year for its ‘Palau Pledge’ campaign at AD STARS 2018, collecting US$10,000 prize money over the weekend.
The agency also won the Grand Prix for Direct and the Grand Prix for Media at AD STARS – the only international award show based in Asia. It’s also the only international advertising awards platform that doesn’t charge entry fees.
The Coca-Cola Company also won Grand Prix of the Year for its ‘Share a Coke – 1,000 Name Celebration’ campaign created by Fitzco//McCann in the US, which also collected US$10,000 at a gala ceremony in South Korea over the weekend.
Other Australian agencies to win at AD STARS included Saatchi & Saatchi Australia and GoodOil Films for ‘I Need You’ (RSPCA), which won Gold in the PSA category.
In the Data Insights category, M&C Saatchi Sydney won Gold for the ‘NRMA FireBlanket’.