B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Hostelworld Launches First Ad Campaign Wth Naked People
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Hostelworld Launches First Ad Campaign Wth Naked People
AdvertisingMarketing

Hostelworld Launches First Ad Campaign Wth Naked People

Cathal Wogan
Published on: 2nd June 2015 at 12:00 PM
Cathal Wogan
Share
3 Min Read
SHARE

Hostel reservations company Hostelworl has launched its first ever advertising campaign following its global rebrand.

Designed to make a splash in the youth travel industry, the new campaign developed by London-based creative agency, Lucky Generals, features seven backpackers, all strangers staying in hostels, who were captured doing a skinny dip in a Mexican sinkhole.

The end line reveals that they have only just met each other travelling.

https://www.youtube.com/watch?v=w0xbODE6VLc

The idea ‘Meet the World’ is designed to target millennials who ‘aren’t average tourists’, and celebrates the spontaneous adventures that are born out of meeting like-minded travellers in hostels – a uniquely social type of accommodation.

Hostelworld Skinny Dip OOH copy

Their experience was documented by director Sara Dunlop (Rattling Stick) and photographer Katharina Poblotzki (Soothing Shade). The soundtrack to the ad is “Seasons (Waiting on You)” by Future Islands.

The campaign launched June 1, on mobile, in digital, cinemas, out of home and on TV during Game of Thrones. All media buying and planning has been handled by the7stars who recently won the Hostelworld account, based on their expertise in reaching a millennial audience.

The campaign also comprises behind the scenes content, out of home, social media and tactical digital activity.

Hostelworld Mudfight OOH copy

Ottokar Rosenberger, Hostelworld’s CMO, said: “Hostelworld isn’t about polished brochure holidays, it’s about real travellers in real places, who crave adventures, not souvenirs. This is reflected in our new ‘Meet the World’ advertising campaign, which features genuine travellers that are strangers upon meeting, sharing a once in a lifetime experience of skinny dipping. Needless to say, we had to work hard to convince media owners to run an advertising campaign featuring real travellers skinny dipping in front of the camera, but we believe it is a great expression of the spirit that great travel experiences starting in a hostel entail.”

Helen Calcraft, founding partner at Lucky Generals, said: “We’re delighted to be helping Hostelworld on this exciting new phase in their journey, and to have not only worked with them to redesign their brand identity but also to have captured such a liberating, real travel experience.”

The adverts follow a global rebrand developed with Lucky Generals and unveiled in May that consisted of a new ‘H’ logo and visual identity, which has rolled out across all channels and into hostels.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, digital apocalypse
Share

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?