Integrated communications agency, History Will Be Kind (HWBK), continues its winning streak with the announcement of a new partnership with Steptember to help build participation and fundraising figures for the Cerebral Palsy Alliance’s annual charity challenge.

Steptember involves taking 10,000 steps (or equivalent activity) a day in September – a total of 280,000 from 1-28 September. The campaign helps Australians improve their health and wellbeing with friends and families while raising vital funds to support people living with cerebral palsy.

Emma-Jane (EJ) Granleese, managing partner of HWBK, said the team is excited to be getting active with one of Australia’s fastest growing fundraising campaigns.

“The organisation has done phenomenal work to help those living with cerebral palsy which I have witnessed first-hand. Steptember is in its sixth year in Australia and, with our support, its set to raise $5 million and engage over 55,000 participants and 200 organisations.”

“Steptember has a smart and passionate in house team and partnering with them is a great opportunity to do something special.”

HWBK is providing integrated communications strategy support with activity spanning traditional PR and social media plus digital content production. The team is also investing time on a pro bono basis and taking on the Steptember challenge collectively.

Kate Van Der Peer, global manager at Steptember said: “HWBK is hardworking and agile with an excellent reputation in the market. Steptember has seen a steady increase in participation throughout the years, but now we are poised and ready to take it to the next level.”

The latest client win comes off the back of other recent new business partnerships including SEA LIFE Sydney Aquarium, part of Merlin Entertainments Group.