Havas Lisbon Creates Space At Lisbon Zoo For Cannes Lions Won By Portuguese Advertising Agencies

Havas Lisbon Creates Space At Lisbon Zoo For Cannes Lions Won By Portuguese Advertising Agencies

The exhibition called “Portugal’s Rarest Lion” highlights the Silver Lion won by Havas Lisbon – the only remaining one – won by a Portuguese agency in the past 4 years. The aim of the project is to inspire Portuguese young creatives, marketeers, students, and agencies to help increase this rare population of lions.

From 7th to 19th June, the Silver Lion that was won at the 2021 Cannes edition in the Creative Strategy category will be exhibited in front of the lion’s installation at Lisbon Zoo. The campaign “Filled by Palsy”, created for APCL, was the only idea from a Portuguese agency to have won a lion in the past 4 years.

It’s no coincidence that this activation will be released just a few days before the Cannes Lions Festival because the agency believes that in this next edition the species will make a comeback from near extinction. In Cannes 2021, considered one of the most competitive years ever, Portuguese agencies were shortlisted 7 times, with just 4 ideas.

The creative festival will take place in France from 20th to 24th June, and Portugal’s rarest Lion exhibition will be available for the public to see until the day before the opening of the festival. This is a new partnership between Havas Lisbon and Lisbon Zoo, which aims to show that this vast area in the heart of the Portuguese capital can serve as a platform for creative ideas from brands and local agencies.

Havas intends to relaunch this exhibition in 2023, but with more lions in the same installation. To do so, they will have the help of MOP and Lisbon Zoo as partners.




Please login with linkedin to comment

2022 Cannes Lions Cannes Lions Havas Lisbon

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.