The exhibition called “Portugal’s Rarest Lion” highlights the Silver Lion won by Havas Lisbon – the only remaining one – won by a Portuguese agency in the past 4 years. The aim of the project is to inspire Portuguese young creatives, marketeers, students, and agencies to help increase this rare population of lions.
From 7th to 19th June, the Silver Lion that was won at the 2021 Cannes edition in the Creative Strategy category will be exhibited in front of the lion’s installation at Lisbon Zoo. The campaign “Filled by Palsy”, created for APCL, was the only idea from a Portuguese agency to have won a lion in the past 4 years.
It’s no coincidence that this activation will be released just a few days before the Cannes Lions Festival because the agency believes that in this next edition the species will make a comeback from near extinction. In Cannes 2021, considered one of the most competitive years ever, Portuguese agencies were shortlisted 7 times, with just 4 ideas.
The creative festival will take place in France from 20th to 24th June, and Portugal’s rarest Lion exhibition will be available for the public to see until the day before the opening of the festival. This is a new partnership between Havas Lisbon and Lisbon Zoo, which aims to show that this vast area in the heart of the Portuguese capital can serve as a platform for creative ideas from brands and local agencies.
Havas intends to relaunch this exhibition in 2023, but with more lions in the same installation. To do so, they will have the help of MOP and Lisbon Zoo as partners.
