AWARD School: Group Therapy For Creatives

AWARD School: Group Therapy For Creatives
SHARE
THIS



AWARD School grad Bryce Waters is still suffering a hangover from his graduation ceremony as he reflects on the experience and looks at what comes next.

So AWARD school 2014 is done and dusted. Dusted being a highly appropriate word, because I’m fairly sure I’m still hung over from the graduation night, where me and my partner – Kiah Nicholas were named as two of the lucky sods to be inside the top ten. AWARD school was amazing in so many ways, but for the benefit of people thinking about doing it next year, I thought I’d write a short list of things to expect, as well as give you a couple of pointers I wish I had gotten (or listened to) before I started.

  1. It’s hard work. When you think you have enough ideas, do more. You can bet someone in your class will have the same 40 shit ideas you’ve just had. Take 100 to every class and force your tutor to look at them.
  2. You will cry at some point. Probably in the shower, and probably while in the fetal position, but it will be worth it.
  3. Your tutors will give blunt feedback. If your idea is shit, they will tell you it’s shit, and if it’s good – they’ll say it’s okay. ZERO sugar coating here.
  4. If you want to feel better about yourself, show your ad to your mum. She will remind you that you are talented, and you do have amazing ideas. This is most useful after number two.
  5. Monday’s beer costs money, Thursday’s are free. You WILL need both.
  6. You’ll celebrate an amazing idea by having one too many drinks at a tutorial and subsequently forget all feedback in relation to your ads and find yourself and a fellow student doing handstands in the hallways of Whybin/TWBA. Or maybe you won’t.
  7. At some point, you will discuss politics and have opinions about something you know nothing about.
  8. You will disagree with your tutors at some point. Don’t Argue, it makes you look like a dick and you’ll never win. Your tutors are wearing expensive watches and nice shoes for a reason.
  9. You will play wingman/wingwoman for someone in your tut group.
  10. People will be secretive/protective of their ideas, and you should be too (I learned this far too late).
  11. At some point, you will question the meaning of life.
  12. You will make a spelling error in your final book submission.
  13. You will write a punny/inappropriate headline, much to the disapproval of your tutor. You WILL find it hilarious.
  14. You may become delirious or develop a twitch in the last week.
  15. See number one.

All that being said though, the AWARD experience was amazing, and I kept saying to Pete (School Head) I’d do it again if I needed to, and honestly – I would. I met a lot of great people, learned a huge amount and it’s definitely an experience I will not soon forget. One thing that stood out to me, all of our tutors donated a massive amount of their time to help and get very little in return, so I’d like to thank them once more. In particular, Russ Tucker from Whybin/TBWA who is a time poor CD with a young family, yet he was frequently up till midnight or 1am responding to endless emails, holding boozy tutorials and letting us work in parts of his office. He is an absolute legend. Thanks man!

Please login with linkedin to comment

Big Important Meetings Streaming

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.