GPY&R Melbourne has announced the appointment of Ash Mustchin into newly created position of head of digital and customer experience.
This appointment reflects the evolving needs of GPY&R’s clients and also as a result of new wins and agency growth.
Prior to joining GPY&R, Ash worked across APAC, Europe and Africa, leading the creation and implementation of digital campaigns and programmes for SAB Miller and brands including Google, L’Oreal, Nestle and Huawei.
Most recently at Wunderman UK he led the implementation for Huawei’s global consumer presence as well as SABMiller’s global digital consumer programme encompassing CRM, social and web platform migration.
He has been recognised at top award shows including Cannes Lions, Webbys, One Show and D&AD.
Said Matt Farrugia, Managing Partner, GPY&R, “Ash worked with us prior to his global whirlwind, and we’re so pleased to have him return to GPY&R – he’s a true talent, one of the best in this market, with a wealth of experience on offer for our clients.”
Said Ash Mustchin, “Since I started working in advertising I’ve always extolled GPY&R’s digital capabilities so I’m thrilled that I’m now here at GPY&R in a full time capacity. I can’t wait to hit the ground running to work with our clients on groundbreaking work.”
GPY&R is part of WPP AUNZ, Australasia’s leading marketing communications group.
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]