GPY&R Melbourne has announced the appointment of Ash Mustchin into newly created position of head of digital and customer experience.
This appointment reflects the evolving needs of GPY&R’s clients and also as a result of new wins and agency growth.
Prior to joining GPY&R, Ash worked across APAC, Europe and Africa, leading the creation and implementation of digital campaigns and programmes for SAB Miller and brands including Google, L’Oreal, Nestle and Huawei.
Most recently at Wunderman UK he led the implementation for Huawei’s global consumer presence as well as SABMiller’s global digital consumer programme encompassing CRM, social and web platform migration.
He has been recognised at top award shows including Cannes Lions, Webbys, One Show and D&AD.
Said Matt Farrugia, Managing Partner, GPY&R, “Ash worked with us prior to his global whirlwind, and we’re so pleased to have him return to GPY&R – he’s a true talent, one of the best in this market, with a wealth of experience on offer for our clients.”
Said Ash Mustchin, “Since I started working in advertising I’ve always extolled GPY&R’s digital capabilities so I’m thrilled that I’m now here at GPY&R in a full time capacity. I can’t wait to hit the ground running to work with our clients on groundbreaking work.”
GPY&R is part of WPP AUNZ, Australasia’s leading marketing communications group.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]