GoPro Confessional Booth Reveals Insight into Festival Goers

GoPro Confessional Booth Reveals Insight into Festival Goers
Rebecca Riley
By Rebecca Riley
SHARE
THIS



Visitors to Federation Square’s annual winter festival lined up to enter a confessional-like video booth that allowed them to reflect on the festival theme of ‘shrines’.

Each year, The Light in Winter festival at Federation Square presents a program of art, music and performance based on a theme chosen by the artistic director, Robyn Archer AO. This year, the focus was on shrines and this was expressed through two international commissions; a huge, interactive light sculpture called Radiant Lines by UK architect Asif Khan and a series of sculptures of electromechanical theater and handmade puppetry by Indonesia’s Papermoon Puppet Theatre, in collaboration with Melbourne-based media artists, Cake Industries.

At The Light in Winter’s heart is the participation from more than 20 local artistic and cultural groups, who each interpreted the theme of shrines with installations, music and performance. With collaboration, participation and interactivity the key focusses for The Light in Winter, Federation Square’s Marketing Team were charged with the task to create an opportunity for the audience to understand and engage with this year’s theme over the 22 days of the festival.  Therefore, they commissioned the custom-built video booth titled, DIY Shrine. What would you build a shrine to? Where would it be located? Who would you take to visit the shrine? These questions were put to the visitor inside the booth using an iPad display with a custom-built application.

Shrine confessions were captured with a built-in GoPro, then uploaded to Federation Square’s Vimeo Channel  and played on the Big Screen. Heartfelt answers were offered without any trepidation. From shrines to family and lost loved ones to homages to guide dogs, Nelson Mandela, football teams and even pet guinea pigs, visitors young and old openly shared what they held dearest in their lives. Melbourne production company, Umbershoot built the DIY Shrine especially to withstand the outdoor, winter conditions at Federation Square while creating a comfortable interior to encourage visitors to share their shrine confessions – information that is far more heartfelt than offered in a standard marketing survey. “Footage was surprisingly unique, diverse, honest and most importantly- directly connected the audience to the theme in an authentic way.” Said Umbershoot director, Brian Cohen. Each year Federation Square’s Marketing Team works to communicate the many different layers of community engagement The Light in Winter inspires.

The DIY Shrine proved to be a valuable tool in communicating that the festival provides visitors more than just an opportunity to look at light displays – that it offers them rich thematic content to lighten the dark days of a Melbourne winter.

Watch DIY Shrine videos  – vimeo.com/channels/diyshrine More information about The Light in Winter – www.fedsquare.com/thelightinwinter View The Light in Winter blog  – www.fedsquare.com/LIWblog

Please login with linkedin to comment

brand brand agency climate change Gareth Cooper

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]