“Google Knows More Than Santa Claus”: Simon Kemp

“Google Knows More Than Santa Claus”: Simon Kemp
SHARE
THIS



Algorithms are more predictable than consumer behaviour and Google knows more than Santa Claus, according to digital marketer and We Are Social global consultant Simon Kemp.

Kemp was presenting at a sold-out session for the Vivid Ideas Exchange in Sydney today with We Are Social’s Australian managing director, Suzie Shaw (both pictured above), giving the audience a few tips on dealing with all-pervasive algorithms.

Kemp recommended treating algorithms as just another audience.

“The good news is that you don’t need to become an expert in algorithms. You just need to become an expert in identifying and selecting the experts,” he said.

In their presentation, Kemp and Shaw said the increasing reliance on algorithms had massive implications for marketing.

They also used the example of voice-controlled shopping devices choosing brands for shoppers, based on a variety of algorithmic inputs.

They spoke about Facebook “likes” resulting in the social media platform knowing us as well as we know ourselves, but then said that Google’s reach went well beyond likes.

“Google knows more than Santa Claus – everything we know, everywhere we go, everyone we meet, our health and vitality and what we’ll do next,” Kemp said.

Moving onto artificial intelligence and machine learning, Kemp and Shaw spoke about how algorithms can write their own algorithms without human intervention.

They said that one of the next big things would be artificial empathy, because as a large part of empathy is learned, it can also be encoded.

Please login with linkedin to comment

brand identity Nine simon kemp Vivid Ideas Exchange

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]