All The Winners From The Golden Target Awards for PR Excellence

All The Winners From The Golden Target Awards for PR Excellence
Neil O'Sullivan MPRIA
By Neil O'Sullivan MPRIA
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The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre – sixty-four finalists in 13 categories and more than 169 entries in total.

Big winners on the night included Porter Novelli Melbourne, Financial and Corporate Relations, PPR WA, Phillips Group, The Red Republic, Edelman, Weber Shandwick, NSW Health, Pesel and Carr, Palin Communications, Red Agency, The Australian National University, and Murdoch University.

Mike Watson, PRIA national president, said: “What another fantastic year for the Golden Target Awards, in its 38th year, it’s amazing to see 60+ campaigns recognised by the industry’s top talent. The Australian PR industry continues to lead globally, and we are honoured to have Michelle Hutton, one of our own, head off to bigger pastures in London.”

“Public relations is growing in influence in society and the community, our role as communicators is more important than ever. The campaigns showcased really show where good communications can really go,” Watson concluded.

Allison Lee, Golden Target Awards chair and deputy president of PRIA, said: “Creative ideas and innovative responses win not just awards, but also client and company respect. As a result, clients are increasingly turning to PR companies to lead those other agencies operating in the marketing mix – and so they should.”

The night brought the 2014 National Golden Target Awards’ finals to a conclusion for another year.

Full list of winners:

Category Name Entry Name National Award Company PRIA Member
Government Sponsored Campaigns Every Greyhound Has a Story WINNER Porter Novelli Melbourne Peter Kent
Government Sponsored Campaigns 2013 Asbestos Awareness Month Campaign HIGHLY COMMENDED Insight Communications Clare Collins & Alice Collins
Government Sponsored Campaigns Raising the profile of TAFE NSW – Western Sydney Institute HIGHLY COMMENDED TAFE Western Sydney Institute & Sefiani Communications Group Robyn Sefiani
Government Sponsored Campaigns HIV Pop Up Testing: Changing the HIV testing landscape across NSW HIGHLY COMMENDED NSW Health Samara Kitchener
Government Sponsored Campaigns Fairer funding for the outer suburbs Commended Socom David Hawkins
Government Sponsored Campaigns Great Night Out Commended Leverage PR Adam Thomson
Government Sponsored Campaigns Australia’s Digital Switchover Commended n2n communications Vanessa Liell
Government Sponsored Campaigns Bees with Backpacks Commended CSIRO Adam Harper
Public Affairs Gender reporting is not red tape HIGHLY COMMENDED CallidusPR Viv Hardy
Public Affairs Fairer funding for the outer suburbs Commended Socom David Hawkins
Public Affairs Pharmacy Under Threat Commended BBS Communications Group Lisa Nixon
Issues Management / Crisis Communication Successfully Navigating Troubled Waters WINNER Financial & Corporate Relations Anthony Tregoning
Issues Management / Crisis Communication Perth City Link Rail Alliance: Major Train Shutdowns 2013 HIGHLY COMMENDED John Holland / Public Transport Authority / Transperth / Perth City Link Rail Alliance Michelle Ferrari
Issues Management / Crisis Communication Bevilles’ Brilliance Cuts Through: Stakeholder Communication during Voluntary Administration HIGHLY COMMENDED Pesel & Carr Barbara Pesel
Issues Management / Crisis Communication Danone Nutricia Contamination Crisis HIGHLY COMMENDED Weber Shandwick Australia Ava Lawler
Issues Management / Crisis Communication Whyalla – Closure of Operations Case Study HIGHLY COMMENDED Leighton Contractors Cait Tynan
Issues Management / Crisis Communication Black Saturday Bushfire Recovery – Marysville, VIC: A tale of PR success on how a regional destination re-built its reputation within a changing media landscape. HIGHLY COMMENDED Chatterbox Marketing Meg Law & Matt Jones
Community Relations St Bart’s Homeless for a Day WINNER Professional Public Relations WA Carla Shearman
Community Relations Perth City Link Rail Alliance HIGHLY COMMENDED Perth City Link Rail Alliance (PTA, John Holland & GHD) Natasha Guerinoni
Community Relations Robinson Rd Open Level Crossing Replacement HIGHLY COMMENDED Geebung Overpass Alliance Krysten Booth
Community Relations Delivering Legacy Way with the community in mind HIGHLY COMMENDED Brisbane City Council and Transcity Joint Venture Teresa Henderson
Community Relations QPCU 50th Anniversary Commended Queensland Police Credit Union Anna Streater
Community Relations WA Day Integrated Community Campaign (Celebrate WA) Commended Clarity Communications Anthony Hasluck
Community Relations Hamilton Harbour Commended BBS Communications Group Lisa Nixon
Community Relations Launch of Auburn High School Commended Mendleson Communication Nicola Mendleson
Internal / Change Management Communications Queensland Health Payroll Self Service WINNER Phillips Group Scott Maclean
Internal / Change Management Communications Connecting with Words Highly Commended Telstra Sandra Hilmer
Internal / Change Management Communications McArthur River Mining Community Highly Commended Creative Territory Tracy Jones
Investor Relations dorsaVi: a cure for the IPO hangover Highly Commended Buchan Consulting Rebecca Wilson
Consumer Marketing Suncorp Bank runPositive WINNER The Red Republic Fleur Madden
Consumer Marketing Flora Pro-activ, From Floraville to the Nation! Highly Commended Res Publica Melissa Cullen
Consumer Marketing The LAB experiment – Best & Less Highly Commended Edelman Australia Matthew Gain
Consumer Marketing Canon Shine Commended Ogilvy PR & Canon Australia Kieran Moore Ogilvy PR Australia Andrew Giles  Canon Australia
Consumer Marketing Know what they like, Find what they love Commended Red Agency Rachel White
Consumer Marketing Endota Spa’s Mother’s Day Experiment Commended Keep Left Public Relations Caroline Catterall
Business to Business FONTERRA PROUD TO BE A CHEF: DRIVING AWARENESS AND ENTRIES FROM APPRENTICE CHEFS WITH FONTERRA PROUD TO BE A CHEF WINNER Edelman Australia Alex Leafy
Business to Business GE Capital Australian mid-market report 2014 WINNER Edelman Australia Clare Gleghorn
Business to Business The Brother partner training tool HIGHLY COMMENDED Bite Karen Coleman
Business to Business GEReports.com.au – General Electric HIGHLY COMMENDED Edelman Australia Matthew Gain
Business to Business Establishing a new ETF brand in the Australian market HIGHLY COMMENDED Financial & Corporate Relations Anthony Tregoning
Business to Business Pitt & who? Commended Mendleson Communication Brigitte Claney
Sustainability / Corporate Social Responsibility Nespresso Project Upcycle WINNER Weber Shandwick Australia Ava Lawler
Sustainability / Corporate Social Responsibility United Nations Foundation — Changing the conversation on climate HIGHLY COMMENDED Red Agency James Wright
Sustainability / Corporate Social Responsibility Australian Bites and Stings Commended Buchan Consulting David Leahy
Health Organistions HIV Pop Up Testing – Taking Testing to the People WINNER NSW Health Samara Kitchener
Health Organistions Loud House – Hearing Australia HIGHLY COMMENDED Edelman Australia Matthew Gain
Health Organistions The Royal Flying Doctor Service – Buy the Sky HIGHLY COMMENDED Red Agency James Wright
Health Organistions INFORMED BEAUTY – Allergan Commended Edelman Australia Matthew Gain
Health Organistions Young females quit smoking campaign – If you smoke your future’s not pretty Commended Queensland Department of Health Jennifer del Mundo &Phillip Stork
Low Cost / Pro Bono Her Name was Tracy and she was loved WINNER Pesel & Carr Barbara Pesel
Low Cost / Pro Bono The Royal Flying Doctor Service – Buy the Sky HIGHLY COMMENDED Red Agency James Wright
Low Cost / Pro Bono Midsumma Festival 2014 Commended Fenton Communications David Micallef
Best Use of Analytics Leighton Contractors ‘Social Media Facelift’ HIGHLY COMMENDED Leighton Contractors Lauren Coar & Eva Ford-Murphy
Emerging PR Practitioner of the Year Ishtar Schneider WINNER Palin Communications Ishtar Schneider
Emerging PR Practitioner of the Year Alison Whealing HIGHLY COMMENDED n2n Communications Alison Whealing
Emerging PR Practitioner of the Year Amber Thomson Commended communikate et al Amber Thompson
Emerging PR Practitioner of the Year Rebecca Schrauf Commended Rowland. Pty Ltd Rebecca Schrauf
Emerging PR Practitioner of the Year Nick Creevey Commended n2n Communications Nicke Creevey
PR Consultancy of the Year Red Agency WINNER Red Agency James Wright
PR Consultancy of the Year Edelman Australia HIGHLY COMMENDED Edelman Australia  Australia Matthew Gain
PR Consultancy of the Year Redefining our niche: a rural success story Commended Sauce Communications Pty Ltd Liane Sayer-Roberts
In-house PR team of the Year ANU Strategic Communications and Public Affairs WINNER The Australian National University Jane O’Dwyer
In-house PR team of the Year Carnival Australia HIGHLY COMMENDED Carnival Australia Peter Taylor
In-house PR team of the Year Logan City Council Media and Communication team Commended Logan City Council Deanna Nott
PR Educator of the Year Associate Professor Christine Daymon WINNER Murdoch University Christine Daymon
Campaign of the Year Successfully Navigating Troubled Waters WINNER Financial & Corporate Relations Anthony Tregoning

 

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