The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre – sixty-four finalists in 13 categories and more than 169 entries in total.

Big winners on the night included Porter Novelli Melbourne, Financial and Corporate Relations, PPR WA, Phillips Group, The Red Republic, Edelman, Weber Shandwick, NSW Health, Pesel and Carr, Palin Communications, Red Agency, The Australian National University, and Murdoch University.

Mike Watson, PRIA national president, said: “What another fantastic year for the Golden Target Awards, in its 38^th year, it’s amazing to see 60+ campaigns recognised by the industry’s top talent. The Australian PR industry continues to lead globally, and we are honoured to have Michelle Hutton, one of our own, head off to bigger pastures in London.”

“Public relations is growing in influence in society and the community, our role as communicators is more important than ever. The campaigns showcased really show where good communications can really go,” Watson concluded.

Allison Lee, Golden Target Awards chair and deputy president of PRIA, said: “Creative ideas and innovative responses win not just awards, but also client and company respect. As a result, clients are increasingly turning to PR companies to lead those other agencies operating in the marketing mix – and so they should.”

The night brought the 2014 National Golden Target Awards’ finals to a conclusion for another year.

Full list of winners:

Category Name	Entry Name	National Award	Company	PRIA Member
Government Sponsored Campaigns	Every Greyhound Has a Story	WINNER	Porter Novelli Melbourne	Peter Kent
Government Sponsored Campaigns	2013 Asbestos Awareness Month Campaign	HIGHLY COMMENDED	Insight Communications	Clare Collins & Alice Collins
Government Sponsored Campaigns	Raising the profile of TAFE NSW – Western Sydney Institute	HIGHLY COMMENDED	TAFE Western Sydney Institute & Sefiani Communications Group	Robyn Sefiani
Government Sponsored Campaigns	HIV Pop Up Testing: Changing the HIV testing landscape across NSW	HIGHLY COMMENDED	NSW Health	Samara Kitchener
Government Sponsored Campaigns	Fairer funding for the outer suburbs	Commended	Socom	David Hawkins
Government Sponsored Campaigns	Great Night Out	Commended	Leverage PR	Adam Thomson
Government Sponsored Campaigns	Australia’s Digital Switchover	Commended	n2n communications	Vanessa Liell
Government Sponsored Campaigns	Bees with Backpacks	Commended	CSIRO	Adam Harper
Public Affairs	Gender reporting is not red tape	HIGHLY COMMENDED	CallidusPR	Viv Hardy
Public Affairs	Fairer funding for the outer suburbs	Commended	Socom	David Hawkins
Public Affairs	Pharmacy Under Threat	Commended	BBS Communications Group	Lisa Nixon
Issues Management / Crisis Communication	Successfully Navigating Troubled Waters	WINNER	Financial & Corporate Relations	Anthony Tregoning
Issues Management / Crisis Communication	Perth City Link Rail Alliance: Major Train Shutdowns 2013	HIGHLY COMMENDED	John Holland / Public Transport Authority / Transperth / Perth City Link Rail Alliance	Michelle Ferrari
Issues Management / Crisis Communication	Bevilles’ Brilliance Cuts Through: Stakeholder Communication during Voluntary Administration	HIGHLY COMMENDED	Pesel & Carr	Barbara Pesel
Issues Management / Crisis Communication	Danone Nutricia Contamination Crisis	HIGHLY COMMENDED	Weber Shandwick Australia	Ava Lawler
Issues Management / Crisis Communication	Whyalla – Closure of Operations Case Study	HIGHLY COMMENDED	Leighton Contractors	Cait Tynan
Issues Management / Crisis Communication	Black Saturday Bushfire Recovery – Marysville, VIC: A tale of PR success on how a regional destination re-built its reputation within a changing media landscape.	HIGHLY COMMENDED	Chatterbox Marketing	Meg Law & Matt Jones
Community Relations	St Bart’s Homeless for a Day	WINNER	Professional Public Relations WA	Carla Shearman
Community Relations	Perth City Link Rail Alliance	HIGHLY COMMENDED	Perth City Link Rail Alliance (PTA, John Holland & GHD)	Natasha Guerinoni
Community Relations	Robinson Rd Open Level Crossing Replacement	HIGHLY COMMENDED	Geebung Overpass Alliance	Krysten Booth
Community Relations	Delivering Legacy Way with the community in mind	HIGHLY COMMENDED	Brisbane City Council and Transcity Joint Venture	Teresa Henderson
Community Relations	QPCU 50th Anniversary	Commended	Queensland Police Credit Union	Anna Streater
Community Relations	WA Day Integrated Community Campaign (Celebrate WA)	Commended	Clarity Communications	Anthony Hasluck
Community Relations	Hamilton Harbour	Commended	BBS Communications Group	Lisa Nixon
Community Relations	Launch of Auburn High School	Commended	Mendleson Communication	Nicola Mendleson
Internal / Change Management Communications	Queensland Health Payroll Self Service	WINNER	Phillips Group	Scott Maclean
Internal / Change Management Communications	Connecting with Words	Highly Commended	Telstra	Sandra Hilmer
Internal / Change Management Communications	McArthur River Mining Community	Highly Commended	Creative Territory	Tracy Jones
Investor Relations	dorsaVi: a cure for the IPO hangover	Highly Commended	Buchan Consulting	Rebecca Wilson
Consumer Marketing	Suncorp Bank runPositive	WINNER	The Red Republic	Fleur Madden
Consumer Marketing	Flora Pro-activ, From Floraville to the Nation!	Highly Commended	Res Publica	Melissa Cullen
Consumer Marketing	The LAB experiment – Best & Less	Highly Commended	Edelman Australia	Matthew Gain
Consumer Marketing	Canon Shine	Commended	Ogilvy PR & Canon Australia	Kieran Moore Ogilvy PR Australia Andrew Giles  Canon Australia
Consumer Marketing	Know what they like, Find what they love	Commended	Red Agency	Rachel White
Consumer Marketing	Endota Spa’s Mother’s Day Experiment	Commended	Keep Left Public Relations	Caroline Catterall
Business to Business	FONTERRA PROUD TO BE A CHEF: DRIVING AWARENESS AND ENTRIES FROM APPRENTICE CHEFS WITH FONTERRA PROUD TO BE A CHEF	WINNER	Edelman Australia	Alex Leafy
Business to Business	GE Capital Australian mid-market report 2014	WINNER	Edelman Australia	Clare Gleghorn
Business to Business	The Brother partner training tool	HIGHLY COMMENDED	Bite	Karen Coleman
Business to Business	GEReports.com.au – General Electric	HIGHLY COMMENDED	Edelman Australia	Matthew Gain
Business to Business	Establishing a new ETF brand in the Australian market	HIGHLY COMMENDED	Financial & Corporate Relations	Anthony Tregoning
Business to Business	Pitt & who?	Commended	Mendleson Communication	Brigitte Claney
Sustainability / Corporate Social Responsibility	Nespresso Project Upcycle	WINNER	Weber Shandwick Australia	Ava Lawler
Sustainability / Corporate Social Responsibility	United Nations Foundation — Changing the conversation on climate	HIGHLY COMMENDED	Red Agency	James Wright
Sustainability / Corporate Social Responsibility	Australian Bites and Stings	Commended	Buchan Consulting	David Leahy
Health Organistions	HIV Pop Up Testing – Taking Testing to the People	WINNER	NSW Health	Samara Kitchener
Health Organistions	Loud House – Hearing Australia	HIGHLY COMMENDED	Edelman Australia	Matthew Gain
Health Organistions	The Royal Flying Doctor Service – Buy the Sky	HIGHLY COMMENDED	Red Agency	James Wright
Health Organistions	INFORMED BEAUTY – Allergan	Commended	Edelman Australia	Matthew Gain
Health Organistions	Young females quit smoking campaign – If you smoke your future’s not pretty	Commended	Queensland Department of Health	Jennifer del Mundo &Phillip Stork
Low Cost / Pro Bono	Her Name was Tracy and she was loved	WINNER	Pesel & Carr	Barbara Pesel
Low Cost / Pro Bono	The Royal Flying Doctor Service – Buy the Sky	HIGHLY COMMENDED	Red Agency	James Wright
Low Cost / Pro Bono	Midsumma Festival 2014	Commended	Fenton Communications	David Micallef
Best Use of Analytics	Leighton Contractors ‘Social Media Facelift’	HIGHLY COMMENDED	Leighton Contractors	Lauren Coar & Eva Ford-Murphy
Emerging PR Practitioner of the Year	Ishtar Schneider	WINNER	Palin Communications	Ishtar Schneider
Emerging PR Practitioner of the Year	Alison Whealing	HIGHLY COMMENDED	n2n Communications	Alison Whealing
Emerging PR Practitioner of the Year	Amber Thomson	Commended	communikate et al	Amber Thompson
Emerging PR Practitioner of the Year	Rebecca Schrauf	Commended	Rowland. Pty Ltd	Rebecca Schrauf
Emerging PR Practitioner of the Year	Nick Creevey	Commended	n2n Communications	Nicke Creevey
PR Consultancy of the Year	Red Agency	WINNER	Red Agency	James Wright
PR Consultancy of the Year	Edelman Australia	HIGHLY COMMENDED	Edelman Australia  Australia	Matthew Gain
PR Consultancy of the Year	Redefining our niche: a rural success story	Commended	Sauce Communications Pty Ltd	Liane Sayer-Roberts
In-house PR team of the Year	ANU Strategic Communications and Public Affairs	WINNER	The Australian National University	Jane O’Dwyer
In-house PR team of the Year	Carnival Australia	HIGHLY COMMENDED	Carnival Australia	Peter Taylor
In-house PR team of the Year	Logan City Council Media and Communication team	Commended	Logan City Council	Deanna Nott
PR Educator of the Year	Associate Professor Christine Daymon	WINNER	Murdoch University	Christine Daymon
Campaign of the Year	Successfully Navigating Troubled Waters	WINNER	Financial & Corporate Relations	Anthony Tregoning