All The Winners From The Golden Target Awards for PR Excellence

All The Winners From The Golden Target Awards for PR Excellence

The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre – sixty-four finalists in 13 categories and more than 169 entries in total.

Big winners on the night included Porter Novelli Melbourne, Financial and Corporate Relations, PPR WA, Phillips Group, The Red Republic, Edelman, Weber Shandwick, NSW Health, Pesel and Carr, Palin Communications, Red Agency, The Australian National University, and Murdoch University.

Mike Watson, PRIA national president, said: “What another fantastic year for the Golden Target Awards, in its 38th year, it’s amazing to see 60+ campaigns recognised by the industry’s top talent. The Australian PR industry continues to lead globally, and we are honoured to have Michelle Hutton, one of our own, head off to bigger pastures in London.”

“Public relations is growing in influence in society and the community, our role as communicators is more important than ever. The campaigns showcased really show where good communications can really go,” Watson concluded.

Allison Lee, Golden Target Awards chair and deputy president of PRIA, said: “Creative ideas and innovative responses win not just awards, but also client and company respect. As a result, clients are increasingly turning to PR companies to lead those other agencies operating in the marketing mix – and so they should.”

The night brought the 2014 National Golden Target Awards’ finals to a conclusion for another year.

Full list of winners:

Category NameEntry NameNational AwardCompanyPRIA Member
Government Sponsored CampaignsEvery Greyhound Has a StoryWINNERPorter Novelli MelbournePeter Kent
Government Sponsored Campaigns2013 Asbestos Awareness Month CampaignHIGHLY COMMENDEDInsight CommunicationsClare Collins & Alice Collins
Government Sponsored CampaignsRaising the profile of TAFE NSW – Western Sydney InstituteHIGHLY COMMENDEDTAFE Western Sydney Institute & Sefiani Communications GroupRobyn Sefiani
Government Sponsored CampaignsHIV Pop Up Testing: Changing the HIV testing landscape across NSWHIGHLY COMMENDEDNSW HealthSamara Kitchener
Government Sponsored CampaignsFairer funding for the outer suburbsCommendedSocomDavid Hawkins
Government Sponsored CampaignsGreat Night OutCommendedLeverage PRAdam Thomson
Government Sponsored CampaignsAustralia’s Digital SwitchoverCommendedn2n communicationsVanessa Liell
Government Sponsored CampaignsBees with BackpacksCommendedCSIROAdam Harper
Public AffairsGender reporting is not red tapeHIGHLY COMMENDEDCallidusPRViv Hardy
Public AffairsFairer funding for the outer suburbsCommendedSocomDavid Hawkins
Public AffairsPharmacy Under ThreatCommendedBBS Communications GroupLisa Nixon
Issues Management / Crisis CommunicationSuccessfully Navigating Troubled WatersWINNERFinancial & Corporate RelationsAnthony Tregoning
Issues Management / Crisis CommunicationPerth City Link Rail Alliance: Major Train Shutdowns 2013HIGHLY COMMENDEDJohn Holland / Public Transport Authority / Transperth / Perth City Link Rail AllianceMichelle Ferrari
Issues Management / Crisis CommunicationBevilles’ Brilliance Cuts Through: Stakeholder Communication during Voluntary AdministrationHIGHLY COMMENDEDPesel & CarrBarbara Pesel
Issues Management / Crisis CommunicationDanone Nutricia Contamination CrisisHIGHLY COMMENDEDWeber Shandwick AustraliaAva Lawler
Issues Management / Crisis CommunicationWhyalla – Closure of Operations Case StudyHIGHLY COMMENDEDLeighton ContractorsCait Tynan
Issues Management / Crisis CommunicationBlack Saturday Bushfire Recovery – Marysville, VIC: A tale of PR success on how a regional destination re-built its reputation within a changing media landscape.HIGHLY COMMENDEDChatterbox MarketingMeg Law & Matt Jones
Community RelationsSt Bart’s Homeless for a DayWINNERProfessional Public Relations WACarla Shearman
Community RelationsPerth City Link Rail AllianceHIGHLY COMMENDEDPerth City Link Rail Alliance (PTA, John Holland & GHD)Natasha Guerinoni
Community RelationsRobinson Rd Open Level Crossing ReplacementHIGHLY COMMENDEDGeebung Overpass AllianceKrysten Booth
Community RelationsDelivering Legacy Way with the community in mindHIGHLY COMMENDEDBrisbane City Council and Transcity Joint VentureTeresa Henderson
Community RelationsQPCU 50th AnniversaryCommendedQueensland Police Credit UnionAnna Streater
Community RelationsWA Day Integrated Community Campaign (Celebrate WA)CommendedClarity CommunicationsAnthony Hasluck
Community RelationsHamilton HarbourCommendedBBS Communications GroupLisa Nixon
Community RelationsLaunch of Auburn High SchoolCommendedMendleson CommunicationNicola Mendleson
Internal / Change Management CommunicationsQueensland Health Payroll Self ServiceWINNERPhillips GroupScott Maclean
Internal / Change Management CommunicationsConnecting with WordsHighly CommendedTelstraSandra Hilmer
Internal / Change Management CommunicationsMcArthur River Mining CommunityHighly CommendedCreative TerritoryTracy Jones
Investor RelationsdorsaVi: a cure for the IPO hangoverHighly CommendedBuchan ConsultingRebecca Wilson
Consumer MarketingSuncorp Bank runPositiveWINNERThe Red RepublicFleur Madden
Consumer MarketingFlora Pro-activ, From Floraville to the Nation!Highly CommendedRes PublicaMelissa Cullen
Consumer MarketingThe LAB experiment – Best & LessHighly CommendedEdelman AustraliaMatthew Gain
Consumer MarketingCanon ShineCommendedOgilvy PR & Canon AustraliaKieran Moore Ogilvy PR Australia Andrew Giles  Canon Australia
Consumer MarketingKnow what they like, Find what they loveCommendedRed AgencyRachel White
Consumer MarketingEndota Spa’s Mother’s Day ExperimentCommendedKeep Left Public RelationsCaroline Catterall
Business to BusinessFONTERRA PROUD TO BE A CHEF: DRIVING AWARENESS AND ENTRIES FROM APPRENTICE CHEFS WITH FONTERRA PROUD TO BE A CHEFWINNEREdelman AustraliaAlex Leafy
Business to BusinessGE Capital Australian mid-market report 2014WINNEREdelman AustraliaClare Gleghorn
Business to BusinessThe Brother partner training toolHIGHLY COMMENDEDBiteKaren Coleman
Business to BusinessGEReports.com.au – General ElectricHIGHLY COMMENDEDEdelman AustraliaMatthew Gain
Business to BusinessEstablishing a new ETF brand in the Australian marketHIGHLY COMMENDEDFinancial & Corporate RelationsAnthony Tregoning
Business to BusinessPitt & who?CommendedMendleson CommunicationBrigitte Claney
Sustainability / Corporate Social ResponsibilityNespresso Project UpcycleWINNERWeber Shandwick AustraliaAva Lawler
Sustainability / Corporate Social ResponsibilityUnited Nations Foundation — Changing the conversation on climateHIGHLY COMMENDEDRed AgencyJames Wright
Sustainability / Corporate Social ResponsibilityAustralian Bites and StingsCommendedBuchan ConsultingDavid Leahy
Health OrganistionsHIV Pop Up Testing – Taking Testing to the PeopleWINNERNSW HealthSamara Kitchener
Health OrganistionsLoud House – Hearing AustraliaHIGHLY COMMENDEDEdelman AustraliaMatthew Gain
Health OrganistionsThe Royal Flying Doctor Service – Buy the SkyHIGHLY COMMENDEDRed AgencyJames Wright
Health OrganistionsINFORMED BEAUTY – AllerganCommendedEdelman AustraliaMatthew Gain
Health OrganistionsYoung females quit smoking campaign – If you smoke your future’s not prettyCommendedQueensland Department of HealthJennifer del Mundo &Phillip Stork
Low Cost / Pro BonoHer Name was Tracy and she was lovedWINNERPesel & CarrBarbara Pesel
Low Cost / Pro BonoThe Royal Flying Doctor Service – Buy the SkyHIGHLY COMMENDEDRed AgencyJames Wright
Low Cost / Pro BonoMidsumma Festival 2014CommendedFenton CommunicationsDavid Micallef
Best Use of AnalyticsLeighton Contractors ‘Social Media Facelift’HIGHLY COMMENDEDLeighton ContractorsLauren Coar & Eva Ford-Murphy
Emerging PR Practitioner of the YearIshtar SchneiderWINNERPalin CommunicationsIshtar Schneider
Emerging PR Practitioner of the YearAlison WhealingHIGHLY COMMENDEDn2n CommunicationsAlison Whealing
Emerging PR Practitioner of the YearAmber ThomsonCommendedcommunikate et alAmber Thompson
Emerging PR Practitioner of the YearRebecca SchraufCommendedRowland. Pty LtdRebecca Schrauf
Emerging PR Practitioner of the YearNick CreeveyCommendedn2n CommunicationsNicke Creevey
PR Consultancy of the YearRed AgencyWINNERRed AgencyJames Wright
PR Consultancy of the YearEdelman AustraliaHIGHLY COMMENDEDEdelman Australia  AustraliaMatthew Gain
PR Consultancy of the YearRedefining our niche: a rural success storyCommendedSauce Communications Pty LtdLiane Sayer-Roberts
In-house PR team of the YearANU Strategic Communications and Public AffairsWINNERThe Australian National UniversityJane O’Dwyer
In-house PR team of the YearCarnival AustraliaHIGHLY COMMENDEDCarnival AustraliaPeter Taylor
In-house PR team of the YearLogan City Council Media and Communication teamCommendedLogan City CouncilDeanna Nott
PR Educator of the YearAssociate Professor Christine DaymonWINNERMurdoch UniversityChristine Daymon
Campaign of the YearSuccessfully Navigating Troubled WatersWINNERFinancial & Corporate RelationsAnthony Tregoning

 




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