Hulsbosch has been globally recognised with a win at the highly coveted Red Dot Awards 2016 – the international distinction for high design quality.
The Hulsbosch team created the initial on-board cabin concept work that highlighted a new stylish world for the Business Class traveller on domestic and international Virgin Australia services. In conjunction with international industrial design agency, Tangerine, a world-class cabin environment was introduced to Virgin Australia’s premium airline cabins.
Virgin Australia’s new Business Class design was entered in the highly contested Vehicles category, competing against some of the biggest automotive brands in the world. Launching in 2015, to wide critical acclaim, the design has helped Virgin Australia re-position its service as a premium carrier.
This year participants from 57 nations registered around 5,200 products and innovations for the Red Dot Award: Product Design 2016. Only products, which set themselves apart through design excellence, received the sought-after quality seal from the 41 strong international Red Dot jury.
Hans Hulsbosch, executive creative director, Hulsbosch said, “I’m delighted to be acknowledged of our work on the major upgrade of brand assets for Virgin Australia’s Business Class. As Creative Director of Virgin Australia, I’m committed to designing the best premium flying experience for the Virgin Australia customer with opportunities to discover a refreshingly different way of long-haul flying.
The Virgin Australia on board service is unique and exemplary. The physical and atmospheric improvements to the cabin environment match the service and the complete business experience maximises the Virgin Australia offering for the premium class travelling.”
In response to the design opportunity for Virgin Australia’s wide-body fleet of aircraft, Hulsbosch conceptualised the creative vision for a sophisticated and contemporary cabin and seat experience with a fresh perspective to colouring, textures through to natural finishes. Offering ultimate comfort and relaxation, the reverse herringbone layout maximises privacy and enables 100 per cent aisle access in a 1-2-1 configuration for the sought-after Business Class customer.
In 2009, Hulsbosch partnered with Virgin Australia on a new brand strategy revitalisation that connected with customers from the beginning of their journey to end. A consistent brand experience continues across all touch points creating a seamless journey for Virgin Australia guests – from check-in, lounge, terminals to on-board – as the customer boards the aircraft they are about to experience the main event of their journey.
The roll out of the new Business Class product was launched late last year. The upgrade also included the introduction of a redesigned Business Class multi-use gallery and bar area; and changes to the Premium Economy cabin.
Hans Hulsbosch, Executive Creative Director
Linda Jukic, Creative Director
Philip Wadewitz, Designer
Jaid Hulsbosch, Director
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]