B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Getty Images To Launch Stunning Images On Virtual Reality Platform
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Getty Images To Launch Stunning Images On Virtual Reality Platform
Media

Getty Images To Launch Stunning Images On Virtual Reality Platform

Anne Flanagan
Published on: 18th June 2015 at 3:45 PM
Anne Flanagan
Share
3 Min Read
SHARE

Visual communications company Getty Images has  announced that it will make Getty Images premium 360 degree imagery available for the Oculus virtual reality platform.

The 360° View by Getty Images collection will offer a deeply engaging virtual reality experience of enchanting creative stills, alongside some of the world’s biggest moments in news, sports and entertainment.

Available today in the Oculus 360 Photos app on the Oculus Store, 360° View by Getty Images features exclusive, high-quality 360 degree imagery that gives users a chance to revisit and dive into their favourite moments and places, from the Cannes Film Festival to the 2014 FIFA World Cup.

New imagery will be continually added, transporting viewers into the heart of the action, from the red carpet of the world’s glitziest events to the playing grounds of sports’ major games and exotic locations from around the world, in this wholly immersive experience.

“Getty Images has always been at the forefront of innovation, employing the latest, cutting-edge technologies to bring our customers best-in-class imagery from the world’s top creative minds and global events as they happen,” said Hugh Pinney, VP of editorial content for Getty Images. “We know that consumers love our imagery so we are thrilled to be working with Oculus to offer a truly immersive and social experience on their market-leading platform.

“Captured by the world’s best photographers we have unrivalled 360 degree imagery and it is exhilarating to see this content fuel the next generation of virtual reality experiences. The 360° View by Getty Images collection enables a deeply engaging experience in virtual reality, a technology poised to transform the way individuals interact with the visual world.”

360° View by Getty Images can be experienced today with the Gear VR Innovator Edition for the Samsung Galaxy Note 4 and Galaxy S6 series. The collection will also be available for streaming on the highly anticipated Oculus Rift, due for launch Q1 2016.

“With Getty Images’ long standing passion and expertise for visual communications combined with Oculus’ market-leading technology, the experiences users are able to enjoy through the Oculus platform will continue to evolve and grow in a dynamic way.  We look forward to what will be a long and fulfilling partnership to evolve the way we put the power of images into people’s hands,” added Pinney.

Image credit: Robert Cianflone/360° View by Getty Images

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: banner ad, Community, The Newspaper Works
Share
By Anne Flanagan
Senior communications professional with experience in America, Australia, Asia, Europe, Middle East and Africa. Experience in strategising and successfully executing campaigns for established corporate, technology, telecommunications and consumer brands. Agency and corporate experience across the marketing mix. Known for being an all-round communications specialist: calm in a crisis and articulate as appropriate. Experience influencing and collaborating cross-group and leading multi-country teams. Passionate about emerging markets, innovation and influencer engagement and advocacy.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?