Getty Images Commits To Consumer As It Launches New Innovation Group

SEATTLE, WA - MAY 31: From left, Nate Gandert, Jon Miller and Steve Heck are pictured at Getty Images Corporate headquarters on May 31, 2016 in Seattle, Washington. (Photo by Stephen Brashear/Getty Images)
SHARE
THIS



Getty Images, the world’s leader in visual communications, has today announced the formation of a new Innovation Group: a division of experts focused on meeting the media company’s evolving customer needs, as well as exploring further growth and new revenue streams within the consumer market.

Steve Heck, who has served as Getty Images’ chief technology officer, has been appointed as the leader of the specialist group, holding the coveted role of senior vice president, chief innovation officer.

Gandert (left) Miller (centre) Heck (right)

Reporting to chief executive officer, Dawn Airey, Heck will develop Getty Images’ global innovation practice, leading a dedicated team focused on creating and experimenting to continue to advance the company’s existing product portfolio, as well as develop new consumer propositions. Leveraging the company’s considerable assets, knowledge and experience, the group will be tasked with creating engaging products and services that supports the company’s overarching mission to continually break new ground and bring Getty Images to the widest possible audience.

“From the launch of our embed initiative, to cutting-edge partnerships with Apple, Facebook, Skype and Oculus among others, Getty Images has long been synonymous with innovation.  The new Innovation Group is an exciting step forward in the consumer future of Getty Images and delivering our world-class content to an even broader global audience,” says Dawn Airey, CEO, Getty Images. “With the inception of the Innovation Group, Getty Images puts an even larger focus on creating the products, services, and technologies that will allow us to break new ground and get ahead of the needs of consumers in this rapidly changing digital world.”

The Innovation Group will be focused primarily on research and development with a simple mission: to imagine and experiment. Core areas of concentration will initially centre on technology, with the group revolving and rotating to focus on projects and initiatives across the spectrum of the business.

“The end goal is for the Innovation Group to serve as a catalyst for the company’s strategy of Getty Images Everywhere; taking our portfolio of world-class content to everyone – whether that’s a media outlet, an advertiser, or someone who simply loves catching up on their favourite events through imagery. We know speed, discovery, reliability and quality of images will become even more important as the volume of content online continues to rise exponentially and Getty Images is committed to leading the charge,” said Steve Heck, Senior Vice President, Chief Innovation Officer.

Airey added: “Over 97 per cent of visitors come to our websites to look at – not purchase – amazing imagery. This booming appetite for content presents immense opportunity. It is our commitment to meet consumers with our content in a way which suits them, a commitment we have now cemented with the creation of this group under Steve’s strong leadership.”

In connection with this appointment, Getty Images also announced that Nate Gandert has been promoted to Chief Technology Officer and Jon Miller has been promoted to Chief Information Officer.

The Getty Images Innovation Group will be recruited and appointed in the coming months.

Please login with linkedin to comment

The Newspaper Works

Latest News

Netflix Questions Potential Australian Content Requirements
  • Media

Netflix Questions Potential Australian Content Requirements

Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]

by B&T Magazine

B&T Magazine
Binge And The Iconic Combine For ‘Inactivewear’
  • Media

Binge And The Iconic Combine For ‘Inactivewear’

BINGE, Australia’s newest entertainment streaming service, has partnered with THE ICONIC to create ‘INACTIVEWEAR’ – an exclusive line of unisex luxe-loungewear, launching on Tuesday, 7 July 2020. With over half of Australians (57 per cent) stating they’ve streamed at least 20 per cent more content during COVID-19, INACTIVEWEAR has been designed to provide Bingers with […]

Teambuilding concept. Business team putting their hands together, top view, free space, panorama
  • Media

Puffling Launches Progressive Employer Program

Talent platform, Puffling, has launched a new employer brand showcase, vetting organisations before applying based on the three key future of work pillars: Diversity, Flex and Culture. Whilst unemployment numbers continue to rise and many organisations gear up for restructures and further staff cuts, top performers are becoming harder to attract given market instability. Puffling […]

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service
  • Technology

Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service

Isentia has today announced its Culturally And Linguistically Diverse (CALD) media monitoring service, to expand coverage to non-English publications across the country. The new service monitors foreign language publications across Australia and provides editorially curated article summaries in English, together with links to the pdf of the original article. The new service covers eight languages; […]

The Reality Of The New Econsumer: Are Brands Ready?
  • Partner Content

The Reality Of The New Econsumer: Are Brands Ready?

In the beginning of 2020, all sorts of ‘predictions’ around consumer confidence and ecommerce were made – predictions which are now utterly irrelevant. In the space of a few months, life irrevocably changed and predictable consumer behaviour was thrown out the window, along with a lot of ‘normality.’ So where will the consumer be left […]

Partner Content

by B&T Magazine

B&T Magazine
Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus
  • Advertising
  • Marketing

Beer Brand Brahma Latest To Feel The Wrath Of Offended Hindus

Upset Hindus have urged Belgium-based brewer Anheuser-Busch InBev to change the name of its popular ‘Brahma’ beer brewed in Brazil, calling it highly inappropriate to their religion. Rajan Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism; Lord Brahma, along with Lord Vishnu and Lord Shiva; formed the great triad […]

Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

Can't afford Celeste Barber for your next campaign? Why not hire a Celeste Barber clone like this ad has clearly done.

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.