The Generous Shopper Uses Affiliate Marketing For The Greater Good

The Generous Shopper Uses Affiliate Marketing For The Greater Good
SHARE
THIS



More than 900 retailers have partnered with a new Australian venture that could see them channel millions of dollars to charity through an online shopping platform.

Expedia, THE ICONIC, ASOS, Katies, Pillow Talk, Rebel Sport, Dan Murphy’s, Estee Lauder, Interflora and Weight Watchers are some of the big names working with online fundraising shopping platform, The Generous Shopper.

The ecommerce platform is the brainchild of a husband and wife team who want to tap into the $14 billion that Australians are spending online every year.

And the best part? It doesn’t cost shoppers or charities a cent.

The retailers donate a percentage of each dollar spent by online shoppers to The Generous Shopper, which distributes funds to charity.

The process is simple – users register, pick a charity and download a plugin or click the link to their preferred retailer and start shopping.

Co-founder Sarah Chatterjee said there was potential for millions of dollars to be donated.

“This is a really easy way that everyone can do their shopping online and give money to a cause close to their hearts at the same time,” Ms Chatterjee said.

“Australians already lead the US in our average online spend per capita, and are second only to the UK, so the potential is huge. Who doesn’t want to feel they can do some good whenever they shop?”

The Generous Shopper has partnered with eight Australian charities on launch: Assist a Sista, Beyond Blue, CARE Australia, Asylum Seeker Resource Centre, Destiny Rescue, Good Return, Habitat for Humanity and World Animal Protection.

Nicolle, co-founder of Assist a Sista said the charity fell in love with The Generous Shopper concept.

“It’s heartening to see so many retailers are already on-board. In an increasingly tough landscape for fundraising, we are thrilled that The Generous Shopper will provide help for our Assist 2 Learn program. This program allows us to provide new uniforms, backpacks, shoes and extracurricular activities for every child that has to start a new school when they enter refuge,” Nicolle said.

“One online shopper could raise hundreds of dollars every year, and won’t even need to change their shopping habits.”

Patrick Schmidt, CEO at THE ICONIC, said the company is very pleased to be one of the first Australian retailers to align with this new charity donation model.

“The Generous Shopper is an inspiring initiative that we’re proud to partner with,” Mr Schmidt said.

“At THE ICONIC, unparalleled customer experience is our number one priority and we’re always looking for new and innovative ways to delight shoppers. The ability to easily and seamlessly pay it forward at purchase is a wonderful enhancement to the services we already offer customers.”

Funds raised by shopping are calculated by retailers and distributed to charities by The Generous Shopper. Donation amounts are pre-determined by retail partners, and range from one to 35 per cent of the purchase price. The Generous Shopper then distributes a minimum of 50 per cent to charity.

The Generous Shopper team will increase the donation level to 75 per cent once the platform reaches the first $1 million in revenue. The remaining 25 per cent will be used to cover the cost of growing The Generous Shopper community and administering the service.

The charity partners on the launch

Assist A Sista helps survivors of domestic violence creating havens for women (and sometimes men) and their children once they have exited a refuge and are commencing their journey towards a safe new life in a new home

beyondblue is working to reduce the impact of depression and anxiety in the community by raising awareness and understanding, empowering people to seek help, and supporting recovery, management and resilience.

CARE Australia is an international humanitarian aid organisation fighting global poverty, with a special focus on empowering women and girls to bring lasting change to their communities.

The Asylum Seeker Resource Centre assists and empowers asylum seekers to engage and work within the community. The ASRC works at an individual and structural level in trying to create the most just refugee determination system possible.

Destiny Rescue is dedicated to rescuing children from human trafficking and sexual exploitation.

Good Return connects Australians to the working poor in the Asia Pacific who need a small loan to start or expand a small business, grow their income, and lift themselves out of poverty.

Habitat for Humanity works in thousands of communities and has built, rehabilitated and repaired well over 600,000 homes, sheltering more than 3 million people.

World Animal Protection has been moving the world to protect animals since 1981. They are the world’s leading animal welfare charity, active in more than 50 countries across Australia, Asia Pacific, North America, Latin America, Africa, Europe and the Middle East. World Animal Protection works tirelessly to protect animals in all walks of life.

Ongoing, Generous Shoppers will be empowered to add their favourite charity to this initial list.

 

Please login with linkedin to comment

Sephora Trees are hugging back

Latest News

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand
  • Campaigns
  • Marketing

Top Creatives Launch #OnlyOneInTheRoom Collective To Tackle Diversity In AdLand

While Australia is the most diverse country in the world, with 30 per cent of people born overseas, this is not reflected in the advertising industry. Only 16 per cent of people in advertising are culturally diverse and often, they are the only one in the room. A collective of professionals from across the industry, […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions
  • Advertising

Saatchi & Saatchi Melbourne And VMLY&R Melbourne Head Aussie Gold Winners In Day One Of Cannes Lions

The first day of Cannes Lions Live saw the announcement of winners for Pharma, Health & Wellness, Outdoor, Print & Publishing, and Design Lions. Kicking things off with The Lions Health and United Nations Foundation Grand Prix for Good was AMW BBDO London, who won the Lion for ‘addresspollution.org’. It was created for COPI, the […]

by B&T Magazine

B&T Magazine
Radio Host Jackie O Becomes Weight Watchers Ambassador
  • Marketing

Radio Host Jackie O Becomes Weight Watchers Ambassador

WW (formerly Weight Watchers) has announced that KIIS FM radio host and The Masked Singer panellist, Jackie Henderson, has joined the WW family as a WW Ambassador. Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to […]

MFA Updates Transparency Framework For Advertisers & Agencies
  • Media

MFA Updates Transparency Framework For Advertisers & Agencies

The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer
  • Advertising
  • Media

Matt Cooney Joins Saatchi & Saatchi As National Chief Growth & Marketing Officer

Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make
  • Partner Content

Inclusive Marketing: Microsoft’s Five Mindset Shifts Every Brand Can Make

According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]

Partner Content

by B&T Magazine

B&T Magazine
New Council For In-House Agencies, The In-House Agency Council, Launches In Australia
  • Advertising
  • Media

New Council For In-House Agencies, The In-House Agency Council, Launches In Australia

Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]