Hootsuite, the most widely used platform for managing social media, introduces a free version of its popular Hootsuite Campaigns Enterprise to help users launch social marketing campaigns in order to engage customers and drive leads.

The free version of Hootsuite Campaigns gives users the ability to launch sweepstakes and landing pages. As businesses get more active they’ll benefit from paid options, which offer more campaign types, deeper customization and ability to scale for larger organizations.

“Hootsuite Campaigns makes it super easy to build social campaigns, and we’ve generated more than 30,000 leads in our last two sweepstakes alone. We use Campaigns to connect with our customers and our social community in a way that lets them know we value their support and want to give them a chance to win something great from us,” says Tori Tait, director of Content and Community at The Grommet, a curated online marketplace for new and undiscovered products.

Intuitive and easy-to-use, Hootsuite Campaigns enables entrepreneurs and digital marketers to create effective social marketing campaigns – from social media contests to sweepstakes and galleries – across multiple platforms including Facebook, Twitter and Instagram.

With a simple-to-use interface that is integrated with the Hootsuite platform, users are able to select campaign types that best fit their audience in order to deliver high impact and measurable results. Businesses can begin collecting leads and insights from customers in as little as five minutes.

“Hootsuite Campaigns simplifies online social marketing and enables businesses – from food trucks to Fortune 1000 companies – to achieve better business results,” says Greg Gunn, vice president of New Product Growth at Hootsuite. “Ninety percent of Hootsuite users cite leads and conversion as their primary goals from socialand Hootsuite Campaigns directly addresses that need. It gives everyone the resources of a digital agency right at their fingertips.”

The free version of Hootsuite Campaigns is available now for all customers.