We know you’ve been waiting on tenterhooks. But patience is a virtue we always say and the Agency of the Year finalists for the B&T Awards is always worth waiting for, we reckon.
So here they are, in all their glory.
Today, we’ve revealed the Agency of the Year and Leadership Awards finalists. If you’re looking for the Campaign of the Year finalists, you’ll need to sashay over to this page.
And don’t leave it too late. While Sydney’s Hordern Pavilion is a capacious venue, we were packed to the rafters last year.
We’ve also marked with an asterisk the categories that will need to front up to our esteemed jurors in person for the second round of judging on 6 November in Sydney.
So, without any further ado, here are your finalists in alphabetical order only.
Advertising Agency*
- BMF
- Droga5 ANZ, part of Accenture Song
- Howatson+Company
- Leo Australia
- Special
- Thinkerbell
Aotearoa New Zealand Agency*
- Bastion Shine
- Droga5 NZ, part of Accenture Song
- Special
- Thompson Spencer
B&T Award for Bravery
- ABEL, ‘Stop the Stigma’, Cannabis Clinic
- BMF, ‘Algorithm of Disrespect’, Department of Social Services
- Carat and Tag, ‘A Happier 10th Birthday’, Raise The Age NSW
- INNOCEAN, ‘How we created a hit reality TV show as the ultimate EV range torture test’, Hyundai
- Leo Australia, ‘Suncorp Haven’ Suncorp Insurance
- NOVA Entertainment, ‘Don’t think, just Nova’, Nova
- Special, EssenceMediacom and Nine, ‘Maybe Even Andy’, Uber Eats
- Supermassive and FINCH, ’36 Months’
B&T Award for Diversity
- Apparent, ‘Change Direction’, Jilya Institute
- Carat and Tag, ‘A Happier 10th Birthday’, Raise The Age NSW
- Cultural Perspectives Group, ‘One Talk at a Time (Child Safety)’, National Office for Child Safety
- Equality Media + Marketing
- Multicultural Outdoor
- OMD, ‘VIDA Multicultural Transformation – Infrastructure Communications for Multicultural Victorians’, VIDA (Victorian Infrastructure Delivery Authority, part of the Victorian Government)
- Smelly Lunch Stories, ‘Navigating the Stink’, Shaping Belonging NA
- Special with TikTok and PHD Australia, ‘Shift 20 Casting Call’, Shift 20 Initiative
B&T Award for the Planet
- Benedictus Media, ‘Setting the Benchmark for Environmentally Conscious Advertising’, Australian Ethical
- Emotive, ‘Don’t Mine What’s Mine’, Deep Rising
- Hopeful Monsters, ‘The Great Unwaste’, End Food Waste Australia
- JimJam Ideas & Sec Newgate, ‘Climate Action Pays Off’, Investment Group for Climate Change
- Leo Australia, ‘Suncorp Haven’, Suncorp Insurance
- Silver Lining Agency, ‘Smoke Kills’, Comms Declare x Doctors for the Environment Australia
- WPP Media
Best Content Marketing Strategy
- Balboa Creative Agency & OMD Create, ‘Six & Out: Second Innings’, McDonald’s Australia
- Six Black Pens, ‘MLC SuperFit’, MLC
- Today the Brave, ‘Life’s Different After’, True North
Best Digital Services
- Crystal Marketing
- Digitas
- Jaywing Australia
- Reload Media
- Resolution Digital Australia
Best Digital Transformation
- IPG Mediabrands Australia
- LEVO
- Nine
- Plus Also Studios
- Zebra3
Best Media Platform
- Broadsheet Media
- Man of Many
Best Retail Media Network
- David Jones Amplify
- MixIn Media by endeavour
- Multicultural Outdoor
Branding, Design & CX Agency*
- Akcelo
- Apparent
- BMF
- Clemenger BBDO
- Howatson+Company
- Special Design
Consumer PR Agency*
- Aruga
- HAVAS Red
- Poem
- Special PR
- Supermassive
- Thinkerbell
- We Are Different
- WiredCo.
Corporate PR Agency*
- GT Communications
- Herd MSL
- Orizontas
Creator Agency of the Year*
- Herd MSL
- Influence by WPP Media
- Social Cliq
- Social Soup
Data-Driven Marketing
- Captify, ‘Captify x Grey Goose’, Grey Goose
- Hatched & Special, ‘Mum-nipulate the Algorithm’, Kitchen Warehouse
- Hearts & Science, ‘Diageo DDI (Diageo Depletion Index)’, Diageo
- iProspect, ‘Seven Agile Engine – Customer acquisition at the speed of TV ratings’, Seven Network
- Kantar Insights Australia, ‘Destination Marketing Effectiveness’, Kantar
- Mastercard, ‘Everyday Spend’, Mastercard
- Mindshare Australia, ‘Sodastream OmniFizz’, Sodastream
- Tassal, ‘Tassal Turns Pressure into Performance’, Tassal
Direct Response / Performance Agency*
- Elephant Room
- iProspect
- Jaywing Australia
- Reload Media
- Sparro
- WiredCo.
Emerging Agency*
- Last Humans
- MONTOYA
- Swan Studio
Experiential / Promotional Agency presented by Displaywise*
- Akcelo
- Amplify
- Bastion
- HAVAS Blvd
- Those That DO
- WiredCo.
Independent Agency – Fewer than 50 Employees*
- Born
- It’s Friday
- Showpony
- Supermassive
- Today the Brave
- WiredCo.
Independent Agency – More than 50 Employees*
- Akcelo
- Apparent
- Bastion
- Howatson+Company
- Nunn Media
- Special
- Thinkerbell
Marketing Team of the Year, Sponsored by Birdeye*
- Allianz
- Bonds
- Kellanova
- McDonald’s Australia
- NRMA
- Uber Australia
Marketing Technology Company of the Year*
- Ideally
- impact.com
- Kargo
- Smartly
- StackAdapt
- Vistar Media
Media Agency*
- Avenue C
- EssenceMediacom
- Mindshare Australia
- PHD Australia
- Wavemaker
- Zenith Media
NSW Agency*
- Akcelo
- BMF
- Droga5, Part of Accenture Song
- Howatson+Company
- Innocean Australia
- Special
People & Culture – Fewer than 100 Employees*
- Intender
- Magnite
- Nature
- The Content Division
- The Media Store
- WiredCo.
People & Culture – More than 100 Employees*
- Akcelo
- Apparent
- BMF
- JCDecaux
- SCA
- WPP Media
Production Company*
- Chisel
- Entropico
- Last Humans
- Plus Also Studios
- Tag
QLD/Other States/Territories Agency of the Year*
- Aruga
- Carat SA
- dentsu Queensland
- Publicis Worldwide Australia
- Showpony
- The Content Division
Research Agency sponsored by Aptitude Recruitment*
- 5D
- Fiftyfive5, part of Accenture Song
- Honeycomb Strategy
- Nature
- TRA
- Vibrant Insights
Sales Team of the Year*
- Acast
- ACM
- Channel Factory
- GumGum
- MixIn Media by endeavour
VIC Agency*
- Akcelo
- Clemenger BBDO
- Droga5, Part of Accenture Song
- Howatson+Company
- PHD Melbourne
- Special
