Foxtel has taken footy fans behind the scenes of its Fox Footy channel offices to launch the start of its coverage of the upcoming AFL season.
Continuing the brand position ‘We’re a FoxSporting Nation’ under the new theme ‘Everyone’s team deserves to be seen’, the campaign (created with the help of TBWA Sydney) celebrates Fox Footy’s inclusive, unbiased coverage (the fact that they cover every club, big or small, every week).
The TVC is led by former Brisbane Lions captain Fox Footy expert Jonathan Brown, along with cameos from Paul Roos, Brad Johnson, Eddie McGuire and David King, as well as current AFLW player Brianna Davey and AFL player Jordan Lewis.
Craig Brooks, executive creative director at TBWA, said one of the rituals of being an everyday footy fan in Australia is a blind loyalty and love towards your team.
“This is no different for the dedicated team at Fox Footy,” he said.
Rob Farmer, director of brand marketing for content and products at Foxtel, said: “We wanted to open up the inner workings of Fox Footy, the best in the business when it comes to AFL coverage, and a cornerstone of Foxtel’s unrivalled sport offering.
“They show every team live every round, no matter how big or small, which caters for every fan’s bias.”
CREDITS
Foxtel
Director of brand marketing (content and products) – Rob Farmer
Head of brand marketing (sport) – Christopher Boyd
Brand marketing manager (sport) – Andrew Pahoff
Fox Sports
Director of publicity and marketing – Carly Loder
Head of marketing (brand and social – Chris Gross
Senior marketing executive – Sam Rix
Brand manager – Vanessa Zenon
TBWA
Executive creative director – Gary McCreadie
Deputy executive creative director – Craig Brooks
Senior art director – Mark Tallis
Senior copywriter – Cameron Dowsett
Group account director – Camilla Stapley
Senior account director – Richie Taaffe
Account manager – Cosmo Haskard
Felix (production)
Head of production – Dillon Hicks
Senior account manager – Kristie Dagg
Production House – Finch
Director – Alex Roberts
Executive producer/ MD – Corey Esse
Producer – Amy Dymond
DOP – Adam Howden
Editor – James Ashbolt Arc Edit
Sound design – Abigail Siea and Song Zu
Post-Production – Finch VFX
Colourist – Tristan La Fontaine
