B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Foxtel Launches Fox Footy Campaign Via TBWA Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Foxtel Launches Fox Footy Campaign Via TBWA Sydney
Advertising

Foxtel Launches Fox Footy Campaign Via TBWA Sydney

Dani McComber
Published on: 16th March 2017 at 10:55 AM
Dani McComber
Share
3 Min Read
SHARE

Foxtel has taken footy fans behind the scenes of its Fox Footy channel offices to launch the start of its coverage of the upcoming AFL season.

Continuing the brand position ‘We’re a FoxSporting Nation’ under the new theme ‘Everyone’s team deserves to be seen’, the campaign (created with the help of TBWA Sydney) celebrates Fox Footy’s inclusive, unbiased coverage (the fact that they cover every club, big or small, every week).

The TVC is led by former Brisbane Lions captain Fox Footy expert Jonathan Brown, along with cameos from Paul Roos, Brad Johnson, Eddie McGuire and David King, as well as current AFLW player Brianna Davey and AFL player Jordan Lewis.

Craig Brooks, executive creative director at TBWA, said one of the rituals of being an everyday footy fan in Australia is a blind loyalty and love towards your team.

“This is no different for the dedicated team at Fox Footy,” he said.

Rob Farmer, director of brand marketing for content and products at Foxtel, said: “We wanted to open up the inner workings of Fox Footy, the best in the business when it comes to AFL coverage, and a cornerstone of Foxtel’s unrivalled sport offering.

“They show every team live every round, no matter how big or small, which caters for every fan’s bias.”

CREDITS

Foxtel

Director of brand marketing (content and products) – Rob Farmer

Head of brand marketing (sport) – Christopher Boyd

Brand marketing manager (sport) – Andrew Pahoff

Fox Sports

Director of publicity and marketing – Carly Loder

Head of marketing (brand and social – Chris Gross

Senior marketing executive – Sam Rix

Brand manager – Vanessa Zenon

TBWA

Executive creative director – Gary McCreadie

Deputy executive creative director – Craig Brooks

Senior art director – Mark Tallis

Senior copywriter – Cameron Dowsett

Group account director – Camilla Stapley

Senior account director – Richie Taaffe

Account manager – Cosmo Haskard

Felix (production)

Head of production – Dillon Hicks

Senior account manager – Kristie Dagg

Production House – Finch 

Director – Alex Roberts

Executive producer/ MD – Corey Esse

Producer – Amy Dymond

DOP – Adam Howden

Editor – James Ashbolt Arc Edit

Sound design – Abigail Siea and Song Zu

Post-Production – Finch VFX

Colourist – Tristan La Fontaine

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fetch TV, Fox Footy, TBWA Sydney
Share
By Dani McComber
PR professional passionate about creating brand awareness, starting conversations, and the growing digital space.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?