It might be the shortest month of the year, but February has been a big month for brands on Twitter. From Valentine’s Day to the Oscars, brands are working their magic to engage with audiences and make the most of what’s happening.
Here are the brands that generated the most engagement on Twitter in Australia during February, and their most highly engaged with Tweet for the month.
1. @Myer
In February, Myer became the first brand in Australia (and the first department in the world) to use Periscope 360 when they gave Twitter an “in the round” view of their launch of their Autumn/Winter fashion range launch. The broadcasts were a huge success, with over 200,000 viewers and 37,000 hearts.
Part 2 LIVE on #Periscope Live now from Melbourne University: The #MyerAutumn17
Part 2 LIVE on #Periscope Live now from Melbourne University: The #MyerAutumn17 https://t.co/sGteSXS8kM
— MYER (@myer) February 16, 2017
2. @sportsbetcomau
The Mundine vs. Green fight had everyone talking on Twitter, with @sportsbetcomau getting fans ramped up ahead of the action.
When you leave the fight prep until the night before…#MundineGreen2 pic.twitter.com/RLjI6ekN0t
— Sportsbet.com.au (@sportsbetcomau) February 2, 2017
3. @UniversalPicsAU
Fifty Shades Darker hit cinemas in February, with Universal Pictures promoting the film to users on Twitter.
https://twitter.com/UniversalPicsAU/status/829507806231269376/video/1
Get ready for something a shade darker. See #FiftyShadesDarker in cinemas now! Get tickets: https://t.co/MsOkXsHUQH pic.twitter.com/5nw4yPmRva
— Universal Pictures (@UniversalPicsAU) February 9, 2017
4. @Melbourne
The weather always has users talking in Australia, and so a hot day in Melbourne was a hit pic on Twitter.
Ok, we’re showing off a little now. pic.twitter.com/SMCDxZKMZQ
— Melbourne, Australia (@Melbourne) February 8, 2017
5. @WillHillAus
The Adelaide Oval crowd tonight… #MundineGreen2pic.twitter.com/zhKGWASnJo
— William Hill Aus (@WillHillAus) February 3, 2017
6. @ANZ_AU
ANZ used Twitter video to launch the 2017 update to their campaign to show their support for the LGBTI community. The new advertising campaign highlights that many LGBTI people still wouldn’t feel comfortable holding hands in public, and includes a Twitter emoji of two hands clasped in a heart with the hashtag #HoldTight.
Even in 2017, the simple act of holding hands is still difficult for some people #HoldTightpic.twitter.com/1GH6hKxNvQ
— ANZ Australia (@ANZ_AU) February 9, 2017
7. @Queensland
Queensland Tourism counts down to Brisbane Tens kick off, encouraging Twitter users to tag their snaps with the hashtag #thisisqueensland.
Get ready for two days of rugby heaven this w/end as #BrisbaneTens kicks off in @visitbrisbane.
Get ready for two days of rugby heaven this w/end as #BrisbaneTens kicks off in @visitbrisbane. ? Tag your ? with #thisisqueenslandpic.twitter.com/BZrTTKKuKE
— Queensland Australia (@Queensland) February 8, 2017
8. @Telstra
Telstra gets creative for Valentine’s Day, encouraging Aussies to share the love on billboards by bringing back the popular #BillboardOfLove
The #BillboardOfLove is back! Find out how you can share the love this Valentine’s Day https://t.co/cbq5BFlgGcpic.twitter.com/f9p5rsx9xw
— Telstra (@Telstra) February 13, 2017
9. @SamsungAU
Everyone loves a freebie. Samsung Australia gives Twitter users the chance to win one of its monitors, at the touch of a button.
A brilliant picture. RT by 5pm AEDT 08/02 for a chance to win a Monitor. See https://t.co/NPczFg6zvS for T&Cs pic.twitter.com/OmTAkCCV99
— Samsung Australia (@SamsungAU) January 31, 2017
10. @tabcomau
If the Melbourne Cup was anything to go by, Australians really do love sports on Twitter. Sports betting brand TAB shares a clip of Winx’s win at the Star Apollo stakes.
The winning streak continues!
Champion mare Winx makes it 14-straight wins with a dominant victory in the #ApolloStakes at #Randwick. pic.twitter.com/QNID2N0zNH— TAB (@tabcomau) February 13, 2017
