Digital services company Fiverr and visual comms company Getty Images have teamed up to put creative services in the hands of small and medium businesses (SMBs), empowering them to produce creative once only thought possible for large enterprises.
From today, Fiverr sellers, which include graphic and web designers, can tap into an unrivaled trove of the world’s best images from Getty Images and its value offering iStock by Getty Images to produce eye-catching ads, social content, fan pages, apps and just about any other creative design imaginable.
For the two million Australian small businesses competing against the marketing budgets of larger, better funded rivals, this partnership spells disruption to the creative services agency model. SMBs can now turn to Fiverr for virtually any creative service and execute stunning campaigns at an affordable price. Add in premium visual content from Getty Images and the unique, crafted imagery found exclusively in iStock’s Signature collection, and SMBs can produce their own million-dollar campaigns.
“Big-budget creative services agencies are simply out of reach for the average small business owner,” said Vered Raviv, COO, Fiverr. “Getty Images and iStock by Getty Images teaming with Fiverr levels the playing field. Together, we’re giving SMBs access to a growing collection of millions of world-class images that make their campaigns stand head and shoulders above the competition. Through this partnership with Getty Images, and our ability to provide nearly any digital service in just one click, Fiverr is emerging as one of the world’s largest – and most affordable – creative services alternatives.”
The new service lies at the heart of Fiverr’s technology platform, which connects people with Fiverr sellers who can deliver nearly any digital service. Fiverr sellers now have easy access to millions of affordably priced visual assets from the richest and highest-quality catalogue in the stock photography market to utilise for their Gigs®. The partnership also provides a new way for Getty Images to deliver its award-winning content into the hands of design professionals on the hunt for high-quality visuals.
“Impactful visual communications are critical to engage audiences, so we are excited to put the powerful creative imagery found only at Getty Images and iStock by Getty Images into the hands of Fiverr’s creative professionals,” said Peter Orlowsky, vice president business development, Getty Images. “Now, small and medium-sized business owners everywhere will have access to beautiful, high-quality, licensed visual content to suit budgets of all sizes. Getty Images and iStock on the Fiverr platform can help SMBs capture attention and imaginations like never before.”
Image iStock by Getty Images.
