The NRL has revealed its new minute-long TV spot — featuring no new clips of big-name players as the footie stars continue to negotiate with the league over collective bargaining rights.
Produced by creative agency Emotive, the TV spot is based around the “Run to What’s Real” tagline, which focuses on the tribalism of the sport’s fans. This new spot builds on last year’s “Unreal” brand platform which focused on the game from grassroots to Grand Final.
The final cut of the advert was reportedly not finished until after midday yesterday. This left barely any time for it to be ready for Parramatta Eels to lose the season’s opening game at home to Melbourne Storm.
While there were no new players used in the spot, highlights involving Kalyn Ponga, Mitchell Moses, James Tedesco, and Nicho Hynes were used.
