How would you spend your final hours on earth?…’The Countdown’ has begun.
Leading digital agency Soap Creative, Roadshow Films and Screen Australia have collaborated to launch the transmedia experience The Countdown – an immersive ‘interactive prequel’ ahead of the release of Australian apocalyptic thriller ‘These Final Hours’, that asks “How would you spend the last six months on Earth?”
In keeping with the film, The Countdown is set in a vast hyper-realistic world, where you can explore the story of a humanity-ending asteroid on a collision course with Earth. Along the way you learn that things are not quite as they seem and realise that every decision has a drastic outcome for you and your friends.
To fully immerse you in the experience, The Countdown pulls in your closest Facebook friends, integrating them through stylised IMs, videos, emails and tweets. These personal stories – combined with cameos from media personalities (including Nelson Aspen, Dan Ilic and Alicia Malone) – support a broader global narrative of government deception and the breakdown of society. Overall, more than 900 pieces of unique content has been created, including over 20 minutes of video.
Created in close collaboration with the writer/director of ‘These Final Hours’, Zak Hilditch, The Countdown confronts you with realistic and thought-provoking moments that pull you into a fictional world – no more so than the first-person ‘Choose Your Own Adventure’ at the climax of the experience shot on location in Perth by Zak and producer Liz Kearney.
The Countdown finishes 12 hours from the end of the world, which is where the ‘These Final Hours’ film begins.
Michael Hughes, Creative Director at Soap said “The opportunity to create interactive content beyond the traditional 2 hour film format highlights the potential of cinema and digital working together.”
Phil Oneile, Marketing Director at Roadshow Films said “We are excited to have worked with Screen Australia and Soap to develop such an immersive transmedia execution that really sets the scene for our release of ‘These Final Hours’ on July 31. It’s great to be able to have a campaign that is as unique as the film itself.”
Zak Hilditch, writer/director of ‘These Final Hours’, said “I’m thrilled to be able to expand the universe of ‘These Final Hours’ and encompass the world outside the story in such an innovative way. I feel like we have come up with something truly unique here.”
Screen Australia COO, Fiona Cameron said “This initiative encourages filmmakers to engage with audiences in dynamic ways. The immersive story experience extends the story world, and has the potential to raise further awareness of the film, and enhance a deeper connection with audiences.”
The Countdown is now online here with ‘These Final Hours’ releasing in cinemas Australia wide on 31 July 2014.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]