Your Final Hours on Earth

Your Final Hours on Earth
SHARE
THIS



How would you spend your final hours on earth?…’The Countdown’ has begun.

Leading digital agency Soap Creative, Roadshow Films and Screen Australia have collaborated to launch the transmedia experience The Countdown – an immersive ‘interactive prequel’ ahead of the release of Australian apocalyptic thriller ‘These Final Hours’, that asks “How would you spend the last six months on Earth?”

In keeping with the film, The Countdown is set in a vast hyper-realistic world, where you can explore the story of a humanity-ending asteroid on a collision course with Earth.  Along the way you learn that things are not quite as they seem and realise that every decision has a drastic outcome for you and your friends.

To fully immerse you in the experience, The Countdown pulls in your closest Facebook friends, integrating them through stylised IMs, videos, emails and tweets.  These personal stories – combined with cameos from media personalities (including Nelson Aspen, Dan Ilic and Alicia Malone) – support a broader global narrative of government deception and the breakdown of society.  Overall, more than 900 pieces of unique content has been created, including over 20 minutes of video.

Created in close collaboration with the writer/director of ‘These Final Hours’, Zak Hilditch, The Countdown confronts you with realistic and thought-provoking moments that pull you into a fictional world – no more so than the first-person ‘Choose Your Own Adventure’ at the climax of the experience shot on location in Perth by Zak and producer Liz Kearney.

The Countdown finishes 12 hours from the end of the world, which is where the ‘These Final Hours’ film begins.

Michael Hughes, Creative Director at Soap said “The opportunity to create interactive content beyond the traditional 2 hour film format highlights the potential of cinema and digital working together.”

Phil Oneile, Marketing Director at Roadshow Films said “We are excited to have worked with Screen Australia and Soap to develop such an immersive transmedia execution that really sets the scene for our release of ‘These Final Hours’ on July 31. It’s great to be able to have a campaign that is as unique as the film itself.”

Zak Hilditch, writer/director of ‘These Final Hours’, said “I’m thrilled to be able to expand the universe of ‘These Final Hours’ and encompass the world outside the story in such an innovative way. I feel like we have come up with something truly unique here.”

Screen Australia COO, Fiona Cameron said “This initiative encourages filmmakers to engage with audiences in dynamic ways. The immersive story experience extends the story world, and has the potential to raise further awareness of the film, and enhance a deeper connection with audiences.”

The Countdown is now online here with ‘These Final Hours’ releasing in cinemas Australia wide on 31 July 2014.

Please login with linkedin to comment

Burson-Marsteller Major League Baseball Over The Top Tower Defence Privacy Twiplomacy

Latest News

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]