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Reading: FIFA In Strife For Allowing Saudi Tourism Sponsorship Of Australia/NZ Women’s World Cup
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B&T > Advertising > FIFA In Strife For Allowing Saudi Tourism Sponsorship Of Australia/NZ Women’s World Cup
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FIFA In Strife For Allowing Saudi Tourism Sponsorship Of Australia/NZ Women’s World Cup

Sofia Geraghty
Published on: 1st February 2023 at 12:47 PM
Sofia Geraghty
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2 Min Read
Source: FIFA world cup website
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Former Socceroo and human rights activist Craig Foster has criticised Fifa for accepting Visit Saudi as a sponsor of the 2023 Women’s World Cup in Australia and New Zealand.

According to The Sydney Morning Herald, a sponsorship deal between FIFA and Visit Saudi is set to be announced as part of a new commercial strategy. Visit Saudi – Saudi Arabia’s tourist arm, would join Visa and Commonwealth Bank as existing sponsors of the 2023 Women’s World Cup.

SBS commentator Craig Foster voiced his criticism of the move:

“Acceptance of Saudi sponsorship without acknowledgment of the accompanying human rights abuses is typical of FIFA and global sport right now and disgraceful in the extreme,” he told the Herald and The Age.

“The Australian Human Rights Commission formulated a report as mandated under FIFA’s human rights policy which identified salient risks, including to journalists, for example. This has not precluded a Saudi sponsorship despite state-sponsored assassination and dismemberment of a dissident journalist, Jamal Khashoggi.”

“It’s particularly galling that a nation that is listed on the global gender equality index at 127 out of 153 countries, has a legal system that entrenches gender discrimination against women and that issued a 34-year prison sentence to Salma Al-Shehab simply for tweets and retweets on human rights and political issues in Saudi Arabia now sponsors a women’s sports tournament in a country proud of its push for equality across all sport.”

The Herald said FIFA declined to comment.

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TAGGED: FIFA Women’s World Cup 2023
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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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