“Every Cigarette Is Doing You Damage” And Plain Packaging Have Worked! Says Report

“Every Cigarette Is Doing You Damage” And Plain Packaging Have Worked! Says Report
SHARE
THIS



Back in the 90’s, the Australian Government released a graphic ad campaign where fatty muck was squeezed from an artery and tar pooled onto a lung.

In a campaign follow-up later on the Department of Health noted recognition of the campaign remained high among smokers and recent quitters, leading a third of smokers to feel bad about sucking on the cancer-stick.

If you don’t remember them, check some of the ads out below.

The 1997 ‘Every cigarette is doing you damage’ campaign has been one of the campaigns that has aided in the reduction of teen smokers, tobacco expert Simon Chapman, told the ABC.

“When that campaign first started, we saw a really unprecedented fall in teenage smoking,” he said.

“They lifted the lid on what smoking does to you inside your body. When you smoke you can’t see your lungs, you can’t see your brain, you can’t see emphysema.”

A new report from Public Health Research & Practice, titled Factors influencing reductions in smoking among Australian adolescents also cited numerous other campaigns and the effects of plain packaging as aiding in smoking reductions.

“Australia has been at the forefront of developments aimed at reducing the appeal of cigarette pack branding, through innovative packaging and labelling strategies,” the report says.

“A key objective of the Australian Government’s tobacco plain packaging measure, introduced in 2012, was to reduce the attractiveness and appeal of tobacco products to consumers, particularly adolescents.”

While the report says it’s too early to see a huge amount of impact, early results are positive.

And apparently the campaigns and plain packaging are doing some good, as Australia has seen reductions in smoking between the ages of 12 and 24. Teen smoking is also at a “record low” with only 3.4 per cent smoking daily

However, it’s not all fluffy bunnies when it comes to getting people to quit. The report says that while tobacco companies aren’t allowed to advertise on TV or mass media, they’re finding other ways around such as characters smoking in computer games.

Servo BP recently came under fire for bollards at the front of its stores which looked suspiciously like cigarettes…

 

Similarly, electronic cigarettes – e-cigs – have been slammed for allegedly encouraging kids with lolly-flavoured ciggies.

Please login with linkedin to comment

Advertising Standards Bureau jesinta campbell Martin Weigel

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]