While driving sales through the conversion pages is always going to be an important aspect of eCommerce websites, it’s equally important to ensure that customers can easily find support content. By optimising support content for SEO, customers will be able to find answers to their questions themselves and they won’t need to contact a call centre.
In this session with Vodafone Australia’s Senior Digital Content and SEO Manager, Lyndon Barnett, we’ll cover:
- How to structure support content
- How to optimise support content for SEO
- How to optimise support content for on-site search