Getting Real: How Modibodi and Getty Images partnered to capture unfiltered stories

Live webinar | 27 October 2021 | 12pm AEDT

We live in a world where 84% of all communication is visual. Brands need to forge lasting connections with their audience and increase engagement and revenue. But they are also expected to be relevant and authentic in an ever-changing world. So how can you ensure your content is unique, impactful and aligned to your strategy?

Join Modibodi, Emotive Agency and Getty Images for a fireside chat, discussing the recent partnership and launch of the Embodied: Postpartum Unfiltered campaign. Modibodi’s Embodied is a social change project to authentically reflect postpartum life around the world, with the brand a part of the story. The partnership utilised Getty Images’ photographers to capture a library of images depicting real life experiences and unfiltered moments.

You will hear about:

The ideation and visual strategy behind the Embodied campaign
How Modibodi and Getty Images partnered to create a library of content at scale, on-brand and to brief
The impact of powerful, real-life visuals and how it can create deeper connections with new and existing customers
You’ll leave this session understanding how to achieve cut-through with unique, on-brand imagery, and how to bring your brand’s narrative to life using custom content.

Our speakers:

Liana Lorenzato, Chief Marketing Officer at Modibodi
Amanda Alegre, Art Director at Emotive Agency
Svetlana Zhukova, Director, Custom Solutions (Asia-Pacific) at Getty Images