Social media advertising is a core component to many marketing strategies, and it is especially important now as consumers spend more and more time on social media.
In this session, we will explore the key elements to consider when building your strategy and delve into:
- The social media landscape and a review of key players, including Facebook, Pinterest, Snapchat, Twitter, TikTok and more
- Getting to grips with your customer journey
- Targeting and how to plan for audiences – both big and small
- Maximising your creatives
- Leveraging platform technologies
Hosted by Alberto Cruz Vicente, Croud’s Senior Biddable Account Manager