date: 15, 16, 22 & 23 June 2022
time: 1pm – 4:45pm AEST
held: Live online learning
price: AU$1,190 + GST
In the age of the customer, digital and data has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital and data is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is designed to help working marketing and digital professionals understand the key aspects of digital marketing and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital and data journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital and data means for your marketing strategy.
This course is currently available online for marketing professionals.
WHAT YOU WILL LEARN
01/ digital trends- changing the nature of marketing
Understanding key digital trends, changing consumer behaviours and the benefits of digital.
02/ digital strategy development
A look at the marketing mix in a digital age and defining digital objectives and strategy inline with corporate and marketing strategy.
03/ customer journey mapping & the role of digital channels
Understanding and mapping the customer journey and adopting an integrated approach leveraging the RACE model.
04/ digital channel & experience management
Leveraging digital channels as part of an integrated approach. A closer look at search, programmatic, social, email and the role of content.
05/ ways of working
Evolving ways of working to take advantage of the digital opportunity as well as a look at agile ways of working in a marketing context
06/ data and analytics
Leveraging data and analytics to power digital ambitions, a look at a world without third party cookies and changing privacy regulation.
Navigating the MarTech landscape – tools and technologies available and how to effectively select the right MarTech to underpin your digital strategy.
Defining a measurement framework to measure short and long term success and leveraging learnings to improve performance.
09/ building a case for change
Selling the vision to garner stakeholder buy-in and staying the course.
WHO WILL BENEFIT
Mid-level Managers: Managers responsible for aspects of digital marketing. or responsible for a digital team.
Marketing & Business Leaders: Marketing and business leaders who are looking to up-skill in digital and data to lead with confidence.
Integrated Marketing Teams: Multi-function marketing team members, tasked with delivering a full-funnel marketing approach.
Digital Specialists: Digital specialists responsible for a component of digital but want to better understand all aspects of digital.
SECURE YOUR PLACE
Secure your place: https://bit.ly/3DEknLD
More info: https://bit.ly/3uRMwuB