Data Privacy Landscape for Travel Marketers – Webinar
Higher user expectations for ads privacy are driving both additional privacy regulations and technology changes that restrict user-level tracking. All these changes ultimately reduce the amount of data we can collect and therefore limit our visibility on users. For travel marketers the reduction in data can be huge, having to respect multiple regulations across the world.
In this webinar with Paul Hewett, CEO of In Marketing We Trust and IAB Data Council member, along with Benoit Weber, Head of Digital Analytics, travel marketers will learn about cookie deprecation, GDPR and other privacy regulations that will impact them. While users are demanding privacy from travel marketers, they’re also looking for personalisation, including personalised ads and recommendations on where to travel and stay.
Key takeaways:
- Find out your privacy readiness and where you currently sit in the data privacy landscape
- How to bridge the gap and get up to speed with privacy regulations around the world
- Learn how to continue to measure and track your data
- Get platform solutions and recommendations to help you reach your privacy goals