19 June, 2019
19 June, 2019

Content Marketing Deepdive: Connect and Convert

Content Marketing Deepdive: Connect and Convert – 19 June, Sydney

In a highly saturated and competitive market, what can you do to break through the noise and stand out from the crowd?

Courageous content marketing is all about taking risks, storytelling in a thought-provoking way, and making sure your content fits your customer’s position in the user journey.

This month, we’ll be exploring the latest digital content marketing methods and tactics for getting your content to creatively break through the noise. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about content ideation and creation, how they choose a channel, the measurement they use and what a good result looks like.

You’ll also be hearing about a real-life case study on the power of interactive content and how it helped to build a Kpop culture in Australia!

Regardless of whether your content is copy, video or audio; you’ll gain valuable insights into the latest techniques and updates available so that your content can drive an outcome.

Get your ticket now.


  • The opportunity to network with attendees (8:00 – 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 15-20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Kate Toon, SEO Lover, Copywriter, Speaker, Author, Hula Hooper, Kate Toon Copywriter

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.

Kate will be talking about Intentional content: Pleasing humans and the Google Gods. These days the Google gods aren’t satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too.

So what are the different types of search intent? How do these fit into the brand awareness cycle? What role does conversational search play? And how can we ensure our post grabs the coveted position zero in the search results?

Gemma Macpherson, Solutions Consultant, LinkedIn Talent Solutions

Gemma is a recruitment marketing evangelist at LinkedIn who works with organisations across Australia & New Zealand, consulting with them to develop world-class talent brands and attraction strategies. She partners with clients to leverage LinkedIn’s wealth of unique and incomparable data and communicate their brands out to the 630M+ members on the platform.

Gemma will be talking about the rise of data-driven content marketing in employer branding and its impact as felt through the entire organisation.

Paris Touma, General Manager, Brandalism

A commercially astute marketing all-rounder, Paris’s passion and dedication lays in content marketing, but she has business in her blood. At Brandalism, Paris is responsible for building and nurturing client relationships and the fantastic Brandalism team. She fosters client relationships, strengthens the team and maximises efficiencies to generate revenue and growth for all.

Chiara Belluomo, Content Marketing Manager, Brandalism

Chiara is an expert at finding a brand’s story and creating a differentiating factor that immediately benefits and inspires. Responsible for the ongoing execution of Brandalism’s largest accounts, she is a strategic and passionate Content Marketing Manager who intimately understands audience mapping, customer journeys and how to influence along all content touchpoints. 

Chiara and Paris will be presenting a case study on the power of interactive content and how it helped them build a Kpop culture in Australia.