Cyan Ta’eed (featured image), co-founder of startup success, Envato, today announced her latest project, Milkshake.
An app for Instagrammers to make a stylish and sophisticated website from their mobile, Milkshake helps them create and grow a business by making the most of the single Instagram bio link.
The idea for Milkshake was driven by wanting to help people, predominantly women, to build their personal brands and to commercialise their social media presence.
Speaking about Milkshake, Ta’eed said: “We wanted to create something empowering.
“Women I know feel held back from doing what they truly love because they believe they lack the skills, time, creativity and confidence to make their business idea a reality.
“I really believe Milkshake has the power to flip this by providing them with a fun, easy and beautiful tool that can turn their ideas, hobbies and ambitions into a business.”
Ta’eed added: “They already have the community, they just need the right tools to make it a reality.
“We want Milkshake to make business dreams come true.”
“In Australia alone Instagram has 9 million users or 1 in 3 Australians and a good Instagram account has the power to build a great brand.
“We initially think that anyone with a public Instagram profile but without a website is a natural Milkshaker as it will allow them to customise a site linked from their Instagram profile.
“Our initial focus is the Australian market but we quickly plan to scale into the US and Europe, two of our biggest markets for Envato.”
Today also sees the launch of the ‘School of Instagram’, a program for anyone who signs up to Milkshake’s pre-launch waiting list.
School of Instagram shares tips and lessons from Instagram influencers who have used the platform to create their own brand.
School of Instagram shares tips and lessons from some of the world’s most renowned Instagrammers including Poppy Jamie co-founder of cult accessories label Pop and Suki and plus size style and lifestyle blogger Stephanie Yeboah.
Ta’eed said: “We want to help people to up their Insta game so they can create the best Milkshake possible when the platform launches in May.”
The app allows you to create an Insta website for your brand, right on your phone. The Milkshake ‘cards’ are the website pages that make up your Insta website.
Each card has a specific purpose.
Milkshake will launch with a range of cards, and many different ‘looks’ (the design of your Milkshake card) to choose from.
Milkshake will launch before the end of May.
Former Australian Prime Minister Malcolm Turnbull has called for News Corp Australia to be held to account after describing the organisation as “the most powerful political actor in Australia”. Fronting a media diversity inquiry on Monday, Turnbull claimed News Corp Australia had surpassed both the Coalition and Labor as the nation’s most powerful political force. […]
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
The International Tennis Federation (ITF) has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy. Conducted and delivered by Ipsos MORI, the research explored how the representation of male and female athletes varies, identifying […]
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]
Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]
Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]
One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]