After three years in the branded content and music video space, Entropico have formalised their operation, signing a new roster of directors to accompany their lean and agile production practice.
“2016 is the crystallisation of a lot of experimenting and networking,” says Entropico EP Sam Egan.
“We’ve assembled the most talented and professional young directors that we’ve encountered and built a nimble, effective production structure around them. The model is perfect for the content era where clients crave premium execution for lower budgets.”
Entropico have always made work that is beautiful and strange, and their new roster continues this focus on the sublime and the silly.
“Katzki, Chester Buchanan and Paxi have made some of our favourite music videos in the past years,” said Entropico EP Erin Moy.
“Last year, Sam and I stalked them online and began to casually work with them. They each approach their work with a delicate balance of focus and frivolity, and are a perfect fit for Entropico.”
The three new directors join Harry Hunter, Joel Burrows and Evo, who’ve been part of the Entropico family since the early days.
As a production house, Entropico’s unique selling point is a combination of youth, insight and experience.
“Erin and I have always considered Entropico a middle ground between art-school-indie and the established industry,” says Egan.
“Our directors all have serious credentials, but they certainly aren’t seasoned industry veterans. They are more like experimental digital media artists who work in video. With the constant evolution of the distribution and consumption of video, it’s crucial to have directors that can adapt the composition accordingly and tell stories relevant to the online audience.”
“Entropico is a very limber group, and not bound to budget brackets or media platforms,” added Moy. “Our content thrives in front of the Facebook and GIF generation, and we’re adept at tight timeframes.”