The Entourage has appointed Red Agency as its public relations company to further drive brand growth and support domestic expansion. One of Red Agency’s first focuses will be to help launch The Entourage’s new Melbourne office on Friday 12 August to complement its dynamic Sydney operation in Ultimo.

The Melbourne expansion forms part of The Entourage’s strategy to connect further with the broader business community across Australia. This will include developing closer relationships with Melbourne’s thriving start-up scene and alumni of successful entrepreneurs and aspiring business owners.

Red Agency is charged with further building The Entourage’s credentials as the leading institution for aspiring entrepreneurs and those already in business looking to realise their full potential.

The Entourage has experienced rapid growth since it was founded in 2010 by award-winning entrepreneur and BRW Young Rich lister, Jack Delosa, with a community of 300,000 worldwide.

Delosa commented, “At The Entourage, we believe in inspiring and enabling more people to achieve their dreams and give them the confidence to succeed in business. We’re delighted to have Red Agency on board to help us further bring that to life”.

“Red Agency shares our vision and passion for unlocking the entrepreneurial spirit that lies within many Australians and we value their expertise in storytelling and approach to delivering engaging content to help showcase what The Entourage is all about.”

Red Agency will develop an ongoing strategic public relations campaign to communicate The Entourage’s mission, which is to be the world’s number one education institution for entrepreneurs and innovators.

This will be brought to life through collaborations with key influencers and media outlets, as well as showcasing the organisation’s breadth of expertise and volume of accredited diplomas and short courses that are available to be taken both online and in-person at workshops.

Jackie Crossman, Sydney principal at Red Agency, said, “The Entourage has a compelling philosophy and we look forward to telling their story further in the coming months.”

Crossman added, “We believe that anyone can be an entrepreneur if they have the passion and the motivation to see it through. We’ll be aiming to showcase that through our PR campaign”.