Brisbane creative agency Engine Group has launched an integrated campaign for the Queensland government promoting the benefits of buying locally and supporting local small businesses.
The ‘Go Local, Grow Local’ social marketing campaign celebrates small businesses across Queensland and highlights that small businesses are the lifeblood to growth in local communities.
Central to the new campaign is a TVC that visually demonstrates the power of $10 spent in a local bakery, and sets up the campaign idea that when you go local, you grow local.
The integrated campaign is running statewide via TV, digital, social, press and radio.
Engine managing director Tim Weger said: “We want to encourage consumers to purchase thoughtfully and consider the impact they can have on their own local community.
“We also want to encourage the 414,000 small businesses in Queensland to leverage the tools available through the Office of Small Business”.
Creative: Engine Group
Managing director: Tim Weger
Creative director/ senior art director: Ken Roney
Senior writer: Nic Harman
Senior art director: Jim Strachan
Business director: Kirsty McRuvie
Graphic designer: Megan Nguyen
Production: The Producers
Director/DoP: Mitch Kennedy
Producer: Noelle Jones
Post-production: Cutting Edge Post
Stills and video content: Compadre Picture Co
Photographer/cinematographer: Sam Scoufos
Producer: Katherine Cooke