B&T Award-winning video content marketing agency Emotive has bolstered its creative and production output with the appointment of Rory Pearson as senior creative and director.

Pearson (pictured above) will work alongside a team of five creatives at Emotive and be responsible for idea development, production strategy and directing content.

He is an award-winning director and creative with a passion for crafting narratives and transforming ideas into engaging pieces of branded entertainment.

Pearson has directed content for clients such as Adidas, Nespresso, Telstra, Aldi, Facebook, Ocean Spray, Continental Tyres, and Stella Artois.

Emotive creative director Andrew Cameron said: “Over the past few years, Emotive have pushed the boundaries creatively through our data and insights-led approach to branded content creation.

“In doing so, we have set new benchmarks for social video engagement and client accountability. Rory brings unique skills and experience to the table that will help us continue building on this momentum.”

Commenting on his appointment, Pearson said he was thrilled to join the Emotive team.

“I have been watching the agency from a distance for a few years and I’m highly impressed by their track record of producing fearless creative for clients,” he said.