Specialist social video content marketing agency, Emotive, continues to expand the creative team with the announcement of Andrew Cameron as creative director in Sydney.
Cameron has been creating video content for brands for over 10 years. In conjunction with publishers such as Fox Sports, Lifestyle Channel, Channel 9 and MTV, he has worked with brands such as Samsung, Hyundai, Amex, Holden, Wild Turkey and Hahn Super Dry.
Most notably, he directed the TVC and Branded Content for the hugely successful Samsung Slideliner campaign by Traffik Marketing.
Reporting to ECD Charlie Leahy, Cameron is yet another multi-skilled appointment for Emotive and will be responsible for end-to-end creative duties including strategy, idea development, producing, directing and editing content.
“Andrew brings with him a wealth of experience and is highly skilled in multiple creative disciplines, which reflects our approach to the modern content creation world. His appointment marks another step forward for Emotive Create, an area of the business that we are continually investing in,” Leahy said.
On joining Emotive, Cameron said, “What the team at Emotive have achieved in their first year is phenomenal. They have proven time and time again that they are willing to take risks to get amazing results.
“In a relatively short period of time they have managed to align themselves with great brands that truly want to entertain their fans and followers. I’m really looking forward to getting stuck in to the work.”
Emotive recently celebrated their first birthday, and this appointment highlights its continued growth and expansion since launching. Emotive have created and amplified social video campaigns for some of the country’s biggest brands, including Optus, Four Seasons Condoms, Virgin Mobile, Student Flights and Subway.