Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner

Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner
SHARE
THIS



Australian dermatological skincare products manufacturer Ego Pharmaceuticals has appointed digital agency Valtech Australia as its technology and transformation partner following a competitive pitch.

Valtech will design and build Adobe platforms, marketing tools and components that will become a central point for Ego Pharmaceuticals’ global digital marketing activities.

The Valtech project will enable Ego to deliver customer experiences compatible across multiple languages for all its brands internationally, including QV Skincare, Sunsense sunscreen products, the Moov and Elucent skincare ranges, and Aqium hand sanitiser.

For Ego, Valtech will leverage both its local and global AEM capabilities, drawing on the experience of more than 130 successful implementations with 120 certified developers based across the company’s global offices.

As a key part of the implementation, Valtech will roll out sites in Ego’s skincare markets of Asia and the Middle East.

Valtech Australia’s new managing director, Andrew Davenport, said: “This is an opportunity to create a platform that will transform Ego Pharmaceuticals’ digital marketing and expand its digital reach globally to meet growing global market demands.

“Our experience and expertise in the field makes Valtech an ideal fit for Ego and its ambitions. We can’t wait to get to work with the Ego team and help them with their ambitious plans.”

Renee Deguara, digital marketing manager at Ego Pharmaceuticals, said: “Valtech has an exceptional track record in building systems that transform business and how brands connect with their customers.

“We look forward to working with Andrew Davenport and his team to bring the benefits of their approach to our business as we take the Ego portfolio of brands to customers in new ways and in more places.”

Please login with linkedin to comment

Ego Pharmaceuticals Valtech Australia

Latest News

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.