Social media technology specialist EchoJunction has announced a new Australian partnership with Tracx, an award-winning global provider of enterprise social media management software. Tracx provides services to global organisations such as Canon, Kraft, BMW and the Marriott hotel group to name a few.
In a world of 2,000 marketing tools, many enterprises are searching for a single end to end solution for their business wide social media requirements. EchoJunction has chosen to partner with Tracx to provide such an offering to the Australian market.
Tracx senior vice president of global sales, Matthew Melnick commented: “We look forward to working with EchoJunction to expand our business in the Australian market. We were attracted to the business’s specialised focus on social media as well as its ability to deliver IT services related to social software integrations. Working with EchoJunction, we are confident we can match the success we have demonstrated with leading brands in Europe and USA in the Australian market.”
Adam Fraser, founder of EchoJunction said: “We searched the globe for the best possible tools. All software offered by EchoJunction needed to be enterprise capable, scalable, cloud based and innovative, with proven testimonials from leading brands. Tracx ticked every box. They are a technology company in their DNA and the product continues to develop and improve over time as the social media market evolves. Having a single product of this quality to manage end to end social business will be an attractive option for many clients.”
Together, Tracx and EchoJunction will deliver clients the capability to fully optimise their use of social media in the enterprise business space. EchoJunction will offer software licenses, IT integration services and business consulting such as training, configuration and reporting related to Tracx.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]