Creative technology agency DT has announced a new structure, including several promotions, as the agency continues its pattern of outstanding local growth and expected further regional growth.
The restructure follows DT’s recent merger with Tongue – bolstering the agency’s creative, content and strategic services – and announcement of new ventures in Singapore and South East Asia plus significant growth to its Melbourne and New Zealand businesses.
Brian Vella, CEO, DT said change has been a constant throughout DT’s 20-year history as the agency has always sought to evolve with the times in response to market and client demands and setting itself up for the future.
Vella said after two decades of operation, the agency is still growing at double-digit rates.
“Above all, the new structure sets the business up for better regional growth,” said Vella. “A key leader in every market allows us to scale better and provide more time and energy in emerging markets, while enhancing our offer in key markets such as Melbourne.”
As part of the new structure 10-year DT veteran Alisia Muscat (pictured above) has been promoted to managing director of the Melbourne office, which has 150 staff. Previously client service director, Muscat has been a tireless driver across DT Melbourne’s major client base achieving long term success for clients including Bunnings, Myer and Officeworks.
In her new role she is tasked with ensuring DT is best positioned to continue its high growth pattern plus capitalise on new opportunities both locally and regionally.
“Alisia is one of my most trusted and proven team members, respected by the team and clients alike. She is going to be fantastic in this major role and I’ve no doubt will take things to new levels,” said Vella.
In other staff changes made as part of the restructure, Jeremy Smart (pictured above) has been promoted to GM sales & marketing with a clear responsibility to oversee and manage the output of all marketing and sales activity regionally. This includes DT’s offices in Melbourne, Sydney, New Zealand and SE Asia.
“We’re rapt to have someone with Jeremy’s talent and values in this role,” said Vella. “Jez has been instrumental in leading the agency’s new business strategy and building our brand and profile in Australia. In his new role, he will continue to drive these efforts further across all markets.”
In addition to the promotions DT has created a new Product Leadership Group which allows for a clear distinction between ‘agency management and ‘product leadership’.
Vella said “This group’s mission – representing our core pillars across strategy, creative, technology, design and research and development – adds more innovation and greater client value than ever before.”
Tim Matheson, chief operating officer, will be focusing further on DT’s Indian operation to support its local team and capitalise on the raft of new business opportunities in the region. This comes with a new GM of India, Satajeet Deo. DT’s Singapore business continues to show buoyant early signs of growth led by General Manager Luke Evans, originally from the Melbourne office.
“Having the right people focussed on making the most of the excellent opportunities we’ve created in these markets, makes for an exciting road ahead throughout the region,” said Vella.
“Change represents new opportunities for our people with new roles and new responsibilities. This is one of the things I’m most excited about and proud of. All of these changes represent a strong commitment to the agency’s clients, people and values, and a strong belief in our future. It’s an exciting time for our team and professional development, the future of DT has never looked better,” Vella continued.
US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]
Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”. And it appears the UK’s venerable The Sun newspaper has […]
HT&E today announces Angela Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]
New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Nine director of news and current affairs Darren Wick has been charged with drink-driving after he was caught driving over four times the legal alcohol limit following a work function Friday evening. As first reported on the SMH, Wick’s blood alcohol reading was more than .2. The legal limit is 0.05. Following the incident, Wick sent […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
The role a marketer plays in the success or failure of a brand has never been disputed. However, modern marketers are now taking on their biggest role yet – tasked with not only driving exceptional customer experiences but also business growth. In fact, a new report surveying more than 1,000 marketers across APAC from Salesforce […]
DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]