Creative technology agency DT has announced a new structure, including several promotions, as the agency continues its pattern of outstanding local growth and expected further regional growth.
The restructure follows DT’s recent merger with Tongue – bolstering the agency’s creative, content and strategic services – and announcement of new ventures in Singapore and South East Asia plus significant growth to its Melbourne and New Zealand businesses.
Brian Vella, CEO, DT said change has been a constant throughout DT’s 20-year history as the agency has always sought to evolve with the times in response to market and client demands and setting itself up for the future.
Vella said after two decades of operation, the agency is still growing at double-digit rates.
“Above all, the new structure sets the business up for better regional growth,” said Vella. “A key leader in every market allows us to scale better and provide more time and energy in emerging markets, while enhancing our offer in key markets such as Melbourne.”
As part of the new structure 10-year DT veteran Alisia Muscat (pictured above) has been promoted to managing director of the Melbourne office, which has 150 staff. Previously client service director, Muscat has been a tireless driver across DT Melbourne’s major client base achieving long term success for clients including Bunnings, Myer and Officeworks.
In her new role she is tasked with ensuring DT is best positioned to continue its high growth pattern plus capitalise on new opportunities both locally and regionally.
“Alisia is one of my most trusted and proven team members, respected by the team and clients alike. She is going to be fantastic in this major role and I’ve no doubt will take things to new levels,” said Vella.
In other staff changes made as part of the restructure, Jeremy Smart (pictured above) has been promoted to GM sales & marketing with a clear responsibility to oversee and manage the output of all marketing and sales activity regionally. This includes DT’s offices in Melbourne, Sydney, New Zealand and SE Asia.
“We’re rapt to have someone with Jeremy’s talent and values in this role,” said Vella. “Jez has been instrumental in leading the agency’s new business strategy and building our brand and profile in Australia. In his new role, he will continue to drive these efforts further across all markets.”
In addition to the promotions DT has created a new Product Leadership Group which allows for a clear distinction between ‘agency management and ‘product leadership’.
Vella said “This group’s mission – representing our core pillars across strategy, creative, technology, design and research and development – adds more innovation and greater client value than ever before.”
Tim Matheson, chief operating officer, will be focusing further on DT’s Indian operation to support its local team and capitalise on the raft of new business opportunities in the region. This comes with a new GM of India, Satajeet Deo. DT’s Singapore business continues to show buoyant early signs of growth led by General Manager Luke Evans, originally from the Melbourne office.
“Having the right people focussed on making the most of the excellent opportunities we’ve created in these markets, makes for an exciting road ahead throughout the region,” said Vella.
“Change represents new opportunities for our people with new roles and new responsibilities. This is one of the things I’m most excited about and proud of. All of these changes represent a strong commitment to the agency’s clients, people and values, and a strong belief in our future. It’s an exciting time for our team and professional development, the future of DT has never looked better,” Vella continued.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]