Designer bathroom and kitchen company Dorf has teamed with strategic design agency Designworks Australia to launch a stunning Creative Collaboration, partnering with some of the country’s most outstanding artists, makers, and creative influencers.
The Dorf+ Creative Collaboration – conceptualised and managed by Designworks, part of STW – has resulted in a range of artistic results, including a jewellery range and home styling all inspired by Dorf tapware.
“We are extremely fortunate to be working with a client that shared our strategic and creative vision and was prepared to really push the boundaries in the sector,” said Designworks’ Pip Ireland.
“To ensure the overall success of the campaign, we brought in Still Production’s producer Chris Hemmings who helped handpick the artists involved including Phillippa Carnemolla (industrial and jewellery designer) and Natalie Walton (stylist).”
To support and promote the Dorf+ Collaboration, Designworks undertook concepts and ideas, creative direction, management of the photo shoots, video and other content plus negotiation of the commercial contracts of all the artistic talent. Designworks also supported the campaign with the development of several print ads, product brochure creative and in-store support.
“Dorf is a proudly Australian and style-orientated company, and so we identified an opportunity for Dorf to collaborate with local artists to produce a range of other style-focused products that use the company’s unique tapware as creative inspiration,” explained Ireland.
Throughout its 60-year history, the company has aimed to excite with tapware, to enable people to express their personal style.
“In turn, Dorf has always been influenced and inspired by the creativity of individuals across a diverse range of industries when developing and refining tapware designs. We are proud to be part of this creative exchange which not only reflects our design values but elevates the brand beyond its tapware,” explained Jennifer Krenich, Dorf marketing manager.
“Dorf sees tapware as jewellery and fashion in the bathroom; a way for people to showcase their individual taste and style, just as fashion and jewellery can. The bathroom can be a place for people to express themselves creatively through form, shape and materials, just as designers and artists do through their materials. In that sense, this collaboration showcases a perfect partnership.”
The latest collaborator involved in the Dorf+ Collaboration series is Dr Phillippa Carnemolla, an Australian Industrial Designer and jeweller who develops innovative and accessible built environments.
“She expresses her distillation of natural geometries through sculpture, jewellery and accessible arts. Sharing with Dorf her core design values with the use of materials, colour and simplicity – the collaboration was a perfect fit,” Krenich said.
As Carnemolla explains, “The Dorf plus collaboration has been a wonderful way for me to reflect upon and interpret the processes and approaches to design across seemingly disparate product types – tapware and jewellery.
“Jewellery is a personal statement, a way to express your personal style. The Dorf range also allows expression of style. I was inspired by the Dorf Epic Bloc range as a fashion piece, a statement in the bathroom.”
Carnemolla produced signature pieces inspired by the Dorf Epic Bloc tapware consisting of a series of intricate rose-gold rings and a statement necklace.
Dorf also teamed with Natalie Walton, one of Sydney’s leading stylists and influential writers whose work has appeared in premier interior and lifestyle magazines such as Country Style, Frankie, Harper’s Bazaar and Marie Claire. With both Dorf and Natalie sharing several core design values – including timeless simplicity and intuitive design – the collaboration resulted in two substantially different works.
“It’s always important to me to create spaces where people want to be,” explained Natalie of the approach she took during her time working with Dorf.
“I was instantly drawn to the shape of the Dorf Myriad tapware. When I was creating these spaces for Dorf, I wanted to keep at the back of my mind their values about simplicity and timelessness. While it’s fun to play with certain elements, timeless tapware goes a long way.”
The Dorf+ Creative Collaboration series is set to run throughout 2016 and beyond as part of an ongoing program.
Dorf+ Collaboration – Natalie Walton
creative: pip ireland, Designworks
photographer: chris warnes
producer: chris hemmings c/o still representation
agency producer: david evans, Designworks
videographer: james ballard
Dorf Brand manager: Kate Downing
Dorf+ Collaboration – Phillippa Carnemolla
creative: pip Ireland, Designworks
agency management: ellie johnson, Designworks
photographer: max doyle
producer: chris hemmings c/o still representation
stylist: adam powell
videographer: kit baker
hair & makeup: sam patrikopoulos
Dorf Brand manager: Devina Glenzendorf
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]