In a show of ongoing support for the rapidly growing Victorian tech start-up ecosystem, Minister for Small Business, Innovation and Trade, Philip Dalidakis MP, today officially opened the new Melbourne office of WME and Appscore.
Minister Dalidakis stated, “WME and Appscore’s plans to expand their workforce here in Melbourne is another vote of confidence in Victoria as a centre for technology and innovation. We have a high-skill workforce that leads the country in information communication technology.”
The new office is set to support Victoria’s growing tech sector and will create 70 new jobs in the next 12 months. Already the new office space holds 200 staff working across both companies in various departments such as account management, sales, marketing, finance and technical operations.
Founded in 2008 by Nick Bell, WME has grown to one of Australia’s largest digital marketing agencies, and now employs 439 people in seven countries, with annual revenue of $46 million.
Bell, who is also the co-founder of Appscore said, “We are thrilled to be keeping our Australian and global HQ in Melbourne. Since launching here in 2008 we have uncovered a wealth of amazing local talent. There’s no signs of that slowing down and we look forward to growing the WME family here.”
Alex Louey, co-founder and managing director of Appscore, added,
“With seven offices around the world, we experience first hand what is happening on a global scale. To ensure our long-term international success it’s critical that we keep building the depth of talent and opportunities here in Melbourne. Identifying and developing talent at home allows us to compete at an international level now and in the future.”
The Melbourne office will continue to be the central training ground for senior international executives, which is one of several initiatives that WME and Appscore have in place to cultivate a sense of unity and ensure quality of service across the seven offices worldwide.
In addition, the new space will also have a dedicated ‘tech hub’, where Bell and Louey will mentor early stage tech startups. This strategy will take effect from day one with startups Nothing But Web, LeadChat and Hosting Australia, already working out of the new site.
“We have the capacity and resources to ‘give back’ and help build new, local tech startups. Given our international footprint, we think there is a great opportunity to provide exposure for these startups and help drive awareness and interest in the local scene,” Bell said.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]