In case you missed it, Malcolm Turnbull challenged Tony Abbott last night and won, becoming the fifth Prime Minister Australia has had in the past five years. And social media had a field day with memes, reactions and gifs (see below for some of the best).
However, in the age of social media where everyone has a platform to loudly declare their opinions, dealing with politics is an increasing mindfield.
You’re never going to make everyone happy, and yet with social media, those who aren’t happy are able to let everyone know. Dee Madigan had quite a bit to say on the Lib Spill, including how social media played a role. Read more here.
Angely Grecia, PR manager for social analytics platform Meltwater said it’s “an understatement that social media has dramatically changed the way Australians express their political views – but the real power of social media is it has made politicians not just more accessible to the public but also more accountable.
“And that’s what the majority of the Australian public has used social media for – holding political leaders accountable.”
While social media wasn’t around when John Howard was in power, Grecia would be intrigued to see what would have been said.
“It would have been very interesting to know how public views compared on social media versus opinion polls because social media data is in many ways ‘unfiltered’,” she said.
Data from Meltwater about the leadership change showed there were nearly 20,000 conversatins on social media around Turnbull and #LipSpill, with 13.4 per cenet being positive, 18.4 per cent being negative and 68.2 per cent neutral.
Social media played a strong role in Abbott’s leadership, suggested Sam Snowden, account director at social media agency Thinktank Social, particularly on the Millennial front.
“Voting choices and political beliefs used to be quite a private opinion that wasn’t always shared publically with peers unless people knew they had similar views,” he said.
“Social media and its ability to allow everyone to be an author has changed this behaviour significantly. The other reason why social media has been instrumental in Abbott’s leadership is due to Millennials shift in media consumption.
“The change in media consumption has meant that for many, their peers opinion and thoughts about Abbott outweighed the facts of traditional media reporting.”
However, Adam Vincenzini, founder and managing partner at social media agency Kamber said it wasn’t social media that brought Abbott down, it was “actions, policies and values that don’t resonate with the electorate” which failed Abbott. However, he notes people on social tend to gravitate to humour, and questions whether this is a trend politicians should take up.
“We’ve always liked making light of our politicians in more traditional environments, but social media has given the public a chance to add their witty observations to the mix and have them recognised,” he said. “Abbott may have been an easier target than most, but no matter the political figure, we’ll never get tired of genuinely humorous content. Should politicians attempt to take themselves less seriously in response to this trend? I don’t think even the ‘all powerful’ beast that is social media can do that!”
Twitter reaction to the #LibSpill
— Stephen (@totsky_stephen) September 14, 2015
— SBS 2 (@SBS2) September 14, 2015
— Damien Ryan (@damien_ryan) September 14, 2015
— Mia Freedman (@MiaFreedman) September 14, 2015
Malcolm and Julia’s press conference is the hottest TV pairing since Scott married Charlene. #libspill
— Joe Hildebrand (@Joe_Hildebrand) September 14, 2015
— Myf Warhurst (@MyfWarhurst) September 14, 2015
Put Out your onions
Someone also started the hashtag #PutOutYourOnions in honour of that time Abbott ate a raw onion on TV. Social media users started posting photos of a bag of onions outside doors.
— Jo Alabaster (@joalabaster) September 14, 2015
— Joe Aston (@mrjoeaston) September 14, 2015
— The Age (@theage) September 14, 2015
— Yumi Stynes (@yumichild) September 14, 2015
— Pat McDermott (@PattusM) September 14, 2015
— deluxe (@deluxe182) September 14, 2015
— Adam Russell (@angus987w) September 14, 2015
— nmcc (@NadiaMcC) September 14, 2015
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]