Laundry detergent marketer Persil, a part of the Unilever brand, has released an ad which argues that kids spend less time outdoors than inmates at maximum security prison in Indiana.
According Persil, sold as Omo in Australia, on average children now spend less time outdoors than a prison inmate.
UK agency MullenLowe London was behind the interview of inmates at the Wabash Valley Correctional Facility. The “Free The Kids- Dirt Is Good” ad was directed by Toby Dye of RSA Films.
In a statement accompanying the ad, Dye said: “Everything in the film was shot for real with a tiny crew of five, under genuine documentary conditions. Staying true to the documentary approach, we were open to allowing the unscripted and unplanned-for occurrences of filming real life shape our finished film.
“I’m very proud that we have made a film that works on so many levels and have powerfully communicated the intended message in an emotionally engaging, non-judgmental way.”
This is the second advert this week using prisoners, yesterday Polish Red Cross released a campaign showing convicted murderers learning first aid.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
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Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]