Dentsu Aegis Network’s newly launched media agency dentsu X has announced the promotion of Michelle Nagle to the role of head of government strategy, effective immediately.
Nagle (pictured above, right) joined Dentsu Aegis Network in 2016 as strategy director for government. In her new role, she will assume responsibility for the strategic direction across government campaigns in Canberra for dentsu X.
The promotion comes in preparation for Eaon Pritchard’s departure at the end of the year.
Penny Davy-Whyte (pictured above, left), general manager of dentsu X’s Canberra operation, said: “We’re delighted that Michelle has accepted the role as head of government strategy.
“As a dedicated and proven performer in our business, under Michelle’s leadership I’m confident the team will maintain its reputation for delivering the highest-quality strategic communication solutions.
“We would also like to thank Eaon Pritchard for his contribution during the last 18 months, and wish him well with future endeavours.”
Commenting on her promotion, Nagle said: “It’s a very exciting time to be stepping into this new role.
“I’m thrilled to have been given the opportunity to combine my passions for marketing science to continue helping the government connect with individuals and communities.”
The news follows the recent re-launch of Dentsu Mitchell to dentsu X in Australia.