Dentsu Mitchell Wins UNIQLO Australia Media Account

Dentsu Mitchell Wins UNIQLO Australia Media Account

Dentsu Mitchell has been appointed to the UNIQLO media business in Australia.

Dentsu Mitchell has been charged with innovating and better connecting the UNIQLO brand with Australian consumers, as part of UNIQLO’s increased focus on digital innovation and e-Commerce.

This appointment bolsters Dentsu Mitchell’s existing portfolio of retail brands including The Good Guys, Carpet Call and Cash Converters.

Speaking of the UNIQLO partnership, Dentsu Mitchell national managing director, Adrian Roeling said, “We are very excited to be working with such a renowned innovative and progressive brand, and look forward to helping them achieve their business goals to build their brand and retail footprint in Australia.”

Client service director at Dentsu Mitchell Bibian Mak will lead the account. Bibian is a nine-year veteran of Dentsu Mitchell, and has led omni-channel strategies and plans for many key clients, including Australia Post, Renault and the Victoria Government.

Bibian said, “This is an extremely exciting and significant win to showcase our commitment to drive connectivity throughout Australia and the APAC region, together with the Dentsu Aegis Network. Our team is genuinely passionate about the UNIQLO brand and are looking forward to take the innovative UNIQLO brand to the next level in Australia”.

Tracey Lang, marketing director of UNIQLO Australia said, “We are focusing more on digital and are excited to be partnering with Dentsu Mitchell who have strengths in this area along with traditional media to expand our footprint in Australia.”




Please login with linkedin to comment

facebook update havas media

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]