Dentsu Mitchell has been appointed to the UNIQLO media business in Australia.

Dentsu Mitchell has been charged with innovating and better connecting the UNIQLO brand with Australian consumers, as part of UNIQLO’s increased focus on digital innovation and e-Commerce.

This appointment bolsters Dentsu Mitchell’s existing portfolio of retail brands including The Good Guys, Carpet Call and Cash Converters.

Speaking of the UNIQLO partnership, Dentsu Mitchell national managing director, Adrian Roeling said, “We are very excited to be working with such a renowned innovative and progressive brand, and look forward to helping them achieve their business goals to build their brand and retail footprint in Australia.”

Client service director at Dentsu Mitchell Bibian Mak will lead the account. Bibian is a nine-year veteran of Dentsu Mitchell, and has led omni-channel strategies and plans for many key clients, including Australia Post, Renault and the Victoria Government.

Bibian said, “This is an extremely exciting and significant win to showcase our commitment to drive connectivity throughout Australia and the APAC region, together with the Dentsu Aegis Network. Our team is genuinely passionate about the UNIQLO brand and are looking forward to take the innovative UNIQLO brand to the next level in Australia”.

Tracey Lang, marketing director of UNIQLO Australia said, “We are focusing more on digital and are excited to be partnering with Dentsu Mitchell who have strengths in this area along with traditional media to expand our footprint in Australia.”