Performance and data agency iProspect has announced that Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane.

This announcement marks the official launch of the iProspect brand in Brisbane, with the team of 29 adding to their Melbourne, Sydney and Auckland offices, and joining a team of 200 staff and the global network of over 4,200 specialists across 55 countries.

The iProspect Brisbane business will be led by Search Factory co-founder Michael Bell (pictured above, right).

Oliver Rapson, national general manager of business performance at iProspect, said: “The formal transition of Search Factory to iProspect in Brisbane is an exciting development in our business and one that we have been looking forward to for some time.

“We have a talented team in Brisbane and the depth of capability in their team, combined with iProspect’s extensive global resources, will really elevate our offer to clients in that market.”