Dentsu Aegis Network Links Isobar & WiTH Collective

Dentsu Aegis Network Links Isobar & WiTH Collective

Isobar has announced it is linking up with digital experience agency WiTH Collective following its acquisition in September last year by Dentsu Aegis Network.

The partnership establishes the Isobar Australia Group, which includes Isobar, Soap and WiTH Collective under the leadership of Konrad Spilva (pictured above, right), CEO of Isobar ANZ Group.

The group will deliver full-service digital transformation and brand commerce solutions for clients within design, marketing, content, gaming, consultancy, and commerce.

The move enables the WiTH Collective team to leverage Isobar’s global network and capabilities, while enhancing its own skill sets in creative, data and customer marketing. The two brands are already working together on several client engagements.

Dentsu Aegis Network CEO for Australia and New Zealand, Simon Ryan, said: “Our biggest objective is to grow the capabilities and services we can offer our clients.

“Acquiring WiTH Collective – a fast-growing business with a strong reputation for excellence as a data-led, creative customer marketing consultancy – was an exciting step in that direction.

“By linking WiTH Collective to Isobar, a global and award-winning creative and digital agency, we are creating a full-service partnership offering that answers complex business problems by providing end-to-end strategy and execution of customer-focused, creative and digital solutions.”

Justin Hind (pictured above, left), co-founder and CEO of WiTH Collective Linked by Isobar, said: “It was obvious upon joining Dentsu Aegis Network that we have a strong digital and values alignment with Isobar, along with a strong sense of entrepreneurship.

“We are very excited at the opportunity to work alongside Isobar, while increasing our collaboration with the other Dentsu Aegis Network brands in line with our vision of a modern, future-focused, digital and data-driven way of marketing.”

Konrad Spilva, CEO of Isobar ANZ Group, said: “The addition of WiTH Collective to the Isobar Australia Group bolsters our strong digital agency offering and enhances our skills in the digital consultancy space – with deep expertise in business consulting, data intelligence, design thinking and application, creative, and technology.

“WiTH Collective has built a strong reputation in data and creative customer marketing and, globally, Isobar is the only agency group that has been recognised by both Gartner and Forrester as leaders.

“Ultimately, we want to help our clients create better experiences for their customers, and WiTH Collective is central to helping us meet that goal.”

Founded in 2010, WiTH Collective boasts a 75-person team at its Sydney office, with plans to expand to Melbourne and New Zealand later this year.




Please login with linkedin to comment

Creative Social Dove web security

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]